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Athens Institute for Education and Research

 

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Home PageØPublicationsØPaper Subjects Ø Marketing Papers

Marketing paper series (Note: This list includes papers which have been presented at our Annual International Conferences on Marketing, as well as at other Conferences, which have been organised by ATINER, and which are related to Marketing. This list was first drawn up in 2012).

 

ATINER’s Marketing Paper Series is indexed in Google Scholar.

 

 

No

Paper Series Number

Title

Authors

Download

51

1495

MKT2015-1495

Relational Boycott

Breno de Paula Andrade Cruz and Delane Botelho

pdf

50

1364

MKT2014-1364

The Roles of Forgiveness towards Repurchase Intentions from a Cross Cultural Perspective

Arirat  Chueabunkoet  Noth, Pensri  Jaroenwanit and

Rudolph Brown

pdf

49

1321

SME2014-1321

Measuring Export Marketing Strategy of SMEs in Mauritius: An Export Preparedness Perspective

Oupendranath Amoroo

pdf

48

1254

MKT2014-1254

Exporting B2B Solutions: The Impact and Contribution of Using Social Media

Ziad Abdelmoety and Spiros Gounaris

pdf

47

1229

SMC2014-1229

Habits of Consumption in Low-Income Rural Communities in Brazil:

Challenges and Opportunities

Denise de Abreu Sofiatti Dalmarco, Julia Christina Cortes Araújo

and Kavita Miadaira Hamza

pdf

46

1213

MKT2014-1213

Surrogate Advertising in India: Concept and Regulatory Measures

Ruchi Gupta

pdf

45

1117

EDU2014-1117

Marketing Communication as an Element of Public Communication at Schools

Joanna Kołodziejczyk

pdf

44

1061

MKT2014-1061

The Role of Attitudes and Ethicality on Branded Video Games (Advergames) Acceptance

Joaquin Aldas-Manzano, José Martí-Parreño, Carla Ruiz-Mafe and

Carla Ruiz-Mafe

pdf

43

1043

ACC2014-1043

The Rate of Adoption of Strategic Marketing Planning (SMP) By The Libyan Commercial Banks (LCBs). An Exploratory Study

Fthia Ramdan .M. Abusafrita

pdf

42

1001

SPO2014-1001

Pitching Baseball across the Globe: The World Baseball Classic as MLB Marketing

Roberta J. Newman

pd

41

942

EDU2014-0942

Practical Application of Social and Environmental Marketing Assisting Local Needed Community

Elieti Biques Fernandes & Alexandra Jochims Kruel

pdf

40

926

SPO2014-0926

Corporate Investment in Sport Sponsorship and its Evaluation

Abdullah Demirel and Irem Eren Erdogmus

pdf

39

921

EDU2014-0921

Developing a Marketing Strategy for Private Higher Education Colleges in South Africa

Louise van Scheers

pdf

38

900

BLE2014-0900

Are we Talking the Same Language? Challenging Complexity in Country Brand Models

Fabiana Mariutti and Ralph Tench

pdf

37

891

CBC2013-0891

Relationship between Corporate Image and Customer Loyalty in the Mobile Telecommunication Market in Kenya

Paul Mensah Agyei and James M. Kilika

pdf

36

883

SME2013-0883

External Brand Communication: A Literature Review of the Antecedents to Word-Of-Mouth

Oleksandra Pasternak, Cleopatra Veloutsou and

Anna Morgan-Thomas

pdf

35

869

BUS2013-0869

Level of Consumer Involvement and New Product Development:

A Conceptual Framework for the Moderating Role of Product Type

Nicholas Grigoriou

pdf

34

863

TOU2013-0863

Young Travelers Different Perspective on a Muslim Destination Image and Travel Constraints

Huei-Ju Chen

pdf

33

859

SME2013-0859

The Moderating Impact of Brand Attitude on the Effectiveness of Product Recall Measures

Francesca Magno

pdf

32

857

SME2013-0857

The Relationship of City Branding and Tourist Promotion: The Case of Plymouth (UK) and Malaga (Spain)

Daniel Barrera Fernández and Kevin Meethan

pdf

31

854

SME2013-0854

Corporate Communication as a Key to Corporate Success – Key Findings to be Adapted by SMEs

Anabel Ternès, Francesca Gursch & Giulia Gursch

pdf

30

853

PSY2013-0853

Magnitude Estimation of Brand and Taste related to Chocolate Buying Decision

Marcelo Fernandes Costa and Lucas Renne Copelli

pdf

29

833

LNG2013-0833

Automatic Survey of Customer Sentiments from Chinese Social Media

Wei Li, Lei Li and Tian Tang

pdf

28

779

BUS2013-0779

Marketing Concept Comprehension and Recall through Imagery – The Case of International Students

Jane Edwards and Ronald Donato

pdf

27

739

SME2013-0739

Marketing of New Bio-Energy Drinks

Zhanna N. Zenkova and Inna V. Krakovetckaia

pdf

26

709

IND2013-0709

The Impact of a Word of Mouth Mechanism on an Adoption of Changes in the Industrial Organization

Agnieszka Kowalska-Styczeń

pdf

25

631

TOU2013-0631

Does a Destination have Personality? Personality and Image Issues of a Destination

Yasin Bilim and Mebrure Boydemir Bilim

pdf

24

594

COM2013-0594

Tourist’s Group Knowledge Representation and the Role of E-Wom for the Choice of Tourist Destination

Francesca Di Virgilio and Loredana Di Pietro

pdf

23

517

BUS2013-0517

Marketing of Radio Stations: A Research about how Radio Stations Market Themselves in Turkey

Mihalis Kuyucu

pdf

22

489

CIV2013-0489

Digital Roadside Advertising and Traffic Safety

Virginia P. Sisiopiku, Daniel Hester, Albert Gan,

Despina Stavrinos and Andrew Sullivan

pdf

21

477

BUS2013-0477

On the Textual Economy of Brand Equity: Accounting Semiotically for the Difference between Axiology and Linguistic Value

George Rossolatos

pdf

20

460

BUS2013-0460

Marketing a City Library in the Face of Negative Attitudes

Sarah Keller, A.J.Otjen and Kim Young

pdf

19

440

TOU2013-0440

Promoting the Spa Tourism Industry: Focus on Coastal Resorts in Kenya

Roselyne N. Okech

pdf

18

402

MED2013-0402

Information or Promotion? Medication Coverage in the Israeli Press

Anat Klin and Yovav Eshet

pdf

17

354

SME2012-0354

Marketing Activity of the Hungarian SMEs Working in the Food Processing Industry

Zsolt Polereczki and Zoltán Szakály

pdf

16

337

BUS2012-0337

Brand Communities and Anti-Brand Communities:

Similarities, Differences and Implications for Practitioners

Laurence Dessart, Cleopatra Veloutsou  and

Anna Morgan-Thomas

pdf

15

336

BUS2012-0336

The Foregrounding of Re-Branding in the Struggle for Survival:

How One TSO has Responded to Austerity Measures in the UK

Berrisford Lewis and Martin Haley

pdf

14

330

SPO2012-0330

Outsourcing and Vertical Integration: FIFA’s Strategy of Promoting the World Cup Broadcasting Rights

Jan Pieper and Erwin Verbeek

pdf

13

271

HEA2012-0271

Determining the Levels of Communication Skills of Faculty of Health Sciences Students

Türkan Yıldırım, Bayram Göktaş and İ. H. Cankul

pdf

12

265

BUS2012-0265

Effect of Some Impediments on Investment in Health Marketing in Libya

El Sadig Abdelhakim Saad

pdf

11

243

TOU2012-0243

The Relationships between Perceived Value and Attitudinal Loyalty when Implementing a Client-Focused Philosophy in Travel Agencies

María Guijarro, Myriam Martí and Ruth Fernández

pdf

10

228

EDU2012-0228

The Language of Advertising and it’s Portrayal of Older Women

Tizreena Ismail

pdf

9

215

BUS2012-0215

The Effect of Internal Marketing on the Performance of Employee and the Mediating Role of Organizational Commitment

Neşe Acar, Mustafa Şeker, Ali Bayram and Tuncay Acar

pdf

8

171

BUS2012-0171

The Effects of the Haptic Perception of Packaging Texture in Product Perceptions

Bruno Ferreira and Sonia Capelli

pdf

7

163

MED2012-0163

College Students’ Use of Social Media: Site Preferences, Uses and Gratifications Theory Revisited

Bellarmine Ezumah

pdf

6

152

MED2012-0152

Importance and Reflections of Integrated Marketing Communication in Structuring of Turkish Brands (A Research Oriented to Real Estate Sector)

Nilüfer Fatma Göksu

pdf

5

151

PSY2012-0151

Perceiving Brand’s Personality: Gender Aspects

Natalya Antonova

pdf

4

122

MED2012-0122

Always Take the Weather with you, unless you want your Digital Signage advertising to be Effective

Neal Van Loock, Iris Vermeir and Maggie Geuens

pdf

3

100

MED2012-0100

Daily Deal Promotions: An Explorative Research on Consumers’ Motivations in Italy

Ariela Mortara and Antonella Ardizzone

pdf

2

43

EDU2012-0043

Using Virtual Environments to Promote Teacher Preparation

Petros Katsioloudis and Sharon Judge

pdf

1

37

SPO2012-0037

If you host it, will they come? Mega-Events and Tourism in South Africa

Victor Matheson, Thomas Peeters and Stefan Szymanski

pdf