ATINER |
Athens Institute for Education and
Research |
Home PageØPublicationsØPaper Subjects Ø Marketing
Papers
Marketing paper series (Note: This list includes papers which have been
presented at our Annual International Conferences on Marketing, as well as at
other Conferences, which have been organised by ATINER, and which are related
to Marketing. This list was first drawn up in 2012). |
ATINER’s Marketing Paper Series is indexed in
Google Scholar.
|
No |
Paper Series
Number |
Title |
Authors |
Download |
51 |
1495 |
MKT2015-1495 |
Relational
Boycott |
Breno de Paula Andrade Cruz and Delane Botelho |
|
50 |
1364 |
MKT2014-1364 |
The
Roles of Forgiveness towards Repurchase Intentions from a Cross Cultural
Perspective |
Arirat Chueabunkoet Noth, Pensri Jaroenwanit and Rudolph Brown |
|
49 |
1321 |
SME2014-1321 |
Measuring
Export Marketing Strategy of SMEs in Mauritius: An Export Preparedness
Perspective |
Oupendranath Amoroo |
|
48 |
1254 |
MKT2014-1254 |
Exporting
B2B Solutions: The Impact and Contribution of Using Social Media |
Ziad Abdelmoety
and Spiros Gounaris |
|
47 |
1229 |
SMC2014-1229 |
Habits of Consumption in Low-Income Rural
Communities in Brazil: Challenges
and Opportunities |
Denise de Abreu
Sofiatti Dalmarco, Julia
Christina Cortes Araújo and
Kavita Miadaira Hamza |
|
46 |
1213 |
MKT2014-1213 |
Surrogate
Advertising in India: Concept and Regulatory Measures |
Ruchi Gupta |
|
45 |
1117 |
EDU2014-1117 |
Marketing
Communication as an Element of Public Communication at Schools |
Joanna Kołodziejczyk |
|
44 |
1061 |
MKT2014-1061 |
The Role of Attitudes and
Ethicality on Branded Video Games (Advergames) Acceptance |
Joaquin Aldas-Manzano, José Martí-Parreño,
Carla Ruiz-Mafe and Carla Ruiz-Mafe |
|
43 |
1043 |
ACC2014-1043 |
The
Rate of Adoption of Strategic Marketing Planning (SMP) By The Libyan
Commercial Banks (LCBs). An
Exploratory Study |
Fthia Ramdan
.M. Abusafrita |
|
42 |
1001 |
SPO2014-1001 |
Pitching
Baseball across the Globe: The World Baseball Classic as MLB Marketing |
Roberta
J. Newman |
|
41 |
942 |
EDU2014-0942 |
Practical
Application of Social and Environmental Marketing Assisting Local Needed
Community |
Elieti Biques Fernandes & Alexandra Jochims Kruel |
|
40 |
926 |
SPO2014-0926 |
Corporate
Investment in Sport Sponsorship and its Evaluation |
Abdullah Demirel and Irem Eren Erdogmus |
|
39 |
921 |
EDU2014-0921 |
Developing a Marketing Strategy for Private Higher Education Colleges
in South Africa |
Louise van Scheers |
|
38 |
900 |
BLE2014-0900 |
Are we Talking the Same Language? Challenging Complexity
in Country Brand Models |
Fabiana Mariutti and Ralph Tench
|
|
37 |
891 |
CBC2013-0891 |
Relationship
between Corporate Image and Customer Loyalty in the Mobile Telecommunication
Market in Kenya |
Paul Mensah Agyei and James M. Kilika |
|
36 |
883 |
SME2013-0883 |
External
Brand Communication: A Literature Review of the Antecedents to Word-Of-Mouth |
Oleksandra Pasternak, Cleopatra Veloutsou and Anna
Morgan-Thomas |
|
35 |
869 |
BUS2013-0869 |
Level of
Consumer Involvement and New Product Development: A
Conceptual Framework for the Moderating Role of Product Type |
Nicholas Grigoriou |
|
34 |
863 |
TOU2013-0863 |
Young Travelers Different Perspective on a Muslim Destination
Image and Travel Constraints |
Huei-Ju
Chen |
|
33 |
859 |
SME2013-0859 |
The
Moderating Impact of Brand Attitude on the Effectiveness of Product Recall
Measures |
Francesca
Magno |
|
32 |
857 |
SME2013-0857 |
The
Relationship of City Branding and Tourist Promotion: The Case of Plymouth
(UK) and Malaga (Spain) |
Daniel
Barrera Fernández and Kevin Meethan |
|
31 |
854 |
SME2013-0854 |
Corporate
Communication as a Key to Corporate Success – Key Findings to be Adapted by
SMEs |
Anabel Ternès, Francesca Gursch
& Giulia Gursch |
|
30 |
853 |
PSY2013-0853 |
Magnitude
Estimation of Brand and Taste related to Chocolate Buying Decision |
Marcelo Fernandes Costa and Lucas Renne Copelli |
|
29 |
833 |
LNG2013-0833 |
Automatic Survey of Customer Sentiments from
Chinese Social Media |
Wei
Li, Lei Li and Tian Tang |
|
28 |
779 |
BUS2013-0779 |
Marketing
Concept Comprehension and Recall through Imagery – The Case of International
Students |
Jane Edwards and Ronald Donato
|
|
27 |
739 |
SME2013-0739 |
Marketing
of New Bio-Energy Drinks |
Zhanna N. Zenkova and Inna V. Krakovetckaia |
|
26 |
709 |
IND2013-0709 |
The
Impact of a Word of Mouth Mechanism on an Adoption of Changes in the
Industrial Organization |
Agnieszka Kowalska-Styczeń |
|
25 |
631 |
TOU2013-0631 |
Does a Destination have
Personality? Personality and Image Issues of a Destination |
Yasin
Bilim and Mebrure Boydemir Bilim |
|
24 |
594 |
COM2013-0594 |
Tourist’s Group Knowledge Representation and the
Role of E-Wom for the Choice of Tourist Destination |
Francesca
Di Virgilio and Loredana
Di Pietro |
|
23 |
517 |
BUS2013-0517 |
Marketing
of Radio Stations: A Research about how Radio Stations Market Themselves in
Turkey |
Mihalis Kuyucu |
|
22 |
489 |
CIV2013-0489 |
Digital
Roadside Advertising and Traffic Safety |
Virginia P. Sisiopiku, Daniel Hester, Albert Gan, Despina Stavrinos and
Andrew Sullivan |
|
21 |
477 |
BUS2013-0477 |
On
the Textual Economy of Brand Equity: Accounting Semiotically
for the Difference between Axiology and Linguistic Value |
George
Rossolatos |
|
20 |
460 |
BUS2013-0460 |
Marketing a City Library in the Face of
Negative Attitudes |
Sarah
Keller, A.J.Otjen and Kim Young |
|
19 |
440 |
TOU2013-0440 |
Promoting the Spa Tourism Industry: Focus on
Coastal Resorts in Kenya |
Roselyne N. Okech |
|
18 |
402 |
MED2013-0402 |
Information
or Promotion? Medication Coverage in the Israeli Press |
Anat
Klin and Yovav Eshet |
|
17 |
354 |
SME2012-0354 |
Marketing Activity of the Hungarian SMEs Working in the Food
Processing Industry |
Zsolt Polereczki and Zoltán Szakály |
|
16 |
337 |
BUS2012-0337 |
Brand
Communities and Anti-Brand Communities: Similarities,
Differences and Implications for Practitioners |
Laurence
Dessart, Cleopatra Veloutsou and Anna
Morgan-Thomas |
|
15 |
336 |
BUS2012-0336 |
The
Foregrounding of Re-Branding in the Struggle for Survival: How
One TSO has Responded to Austerity Measures in the UK |
Berrisford Lewis and Martin Haley |
|
14 |
330 |
SPO2012-0330 |
Outsourcing
and Vertical Integration: FIFA’s Strategy of Promoting the World Cup
Broadcasting Rights |
Jan Pieper and Erwin Verbeek |
|
13 |
271 |
HEA2012-0271 |
Determining
the Levels of Communication Skills of Faculty of Health Sciences Students |
Türkan
Yıldırım, Bayram Göktaş and İ. H. Cankul |
|
12 |
265 |
BUS2012-0265 |
Effect
of Some Impediments on Investment in Health Marketing in Libya |
El Sadig
Abdelhakim Saad |
|
11 |
243 |
TOU2012-0243 |
The
Relationships between Perceived Value and Attitudinal Loyalty when
Implementing a Client-Focused Philosophy in Travel Agencies |
María Guijarro, Myriam Martí and Ruth Fernández |
|
10 |
228 |
EDU2012-0228 |
The
Language of Advertising and it’s Portrayal of Older
Women |
Tizreena Ismail |
|
9 |
215 |
BUS2012-0215 |
The Effect of Internal Marketing on the Performance of Employee and
the Mediating Role of Organizational Commitment |
Neşe Acar, Mustafa Şeker, Ali Bayram and Tuncay
Acar |
|
8 |
171 |
BUS2012-0171 |
The
Effects of the Haptic Perception of Packaging
Texture in Product Perceptions |
Bruno
Ferreira and Sonia Capelli |
|
7 |
163 |
MED2012-0163 |
College
Students’ Use of Social Media: Site Preferences, Uses and Gratifications
Theory Revisited |
Bellarmine Ezumah |
|
6 |
152 |
MED2012-0152 |
Importance
and Reflections of Integrated Marketing Communication in Structuring of
Turkish Brands (A Research Oriented to Real Estate Sector) |
Nilüfer Fatma Göksu |
|
5 |
151 |
PSY2012-0151 |
Perceiving Brand’s Personality: Gender Aspects |
Natalya Antonova |
|
4 |
122 |
MED2012-0122 |
Always Take the Weather with you, unless you want
your Digital Signage advertising to be Effective |
Neal
Van Loock, Iris Vermeir and Maggie Geuens |
|
3 |
100 |
MED2012-0100 |
Daily Deal Promotions: An Explorative Research on
Consumers’ Motivations in Italy |
Ariela Mortara and Antonella Ardizzone |
|
2 |
43 |
EDU2012-0043 |
Using Virtual Environments to Promote
Teacher Preparation |
Petros Katsioloudis and Sharon Judge |
|
1 |
37 |
SPO2012-0037 |
If you host it, will they come?
Mega-Events and Tourism in South Africa |
Victor Matheson, Thomas Peeters and Stefan Szymanski |