Marketing Strategy

A Stream on “Marketing Strategy”
as part of the 17th Annual International Conference on Marketing
1-4 July 2019, Athens, Greece
Sponsored by the Athens Journal of Business & Economics

The Marketing Unit of ATINER will hold a Stream on “Marketing Strategy”as part of the 17th Annual International Conference on Marketing, 1-4 July 2019, Athens, Greece sponsored by the Athens Journal of Business & Economics.

The Marketing Strategy stream will focus on research that study how firms create, communicate and transact value in technology intensive markets. The purpose of this stream is to showcase a broad range of research endeavours in this domain with a view towards bridging scholarly research and industry practice. Both theoretical and empirical papers, including in-depth case studies will be considered. Studies using primary data that allow the researchers to tap into deeper firm level constructs that cannot easily be observed in secondary and archival datasets are encouraged. These primary data approaches include field and lab experiments, observations and surveys. While common method bias is often criticized as challenging the validity of key informant surveys in marketing strategy research, we recognize that such bias is not inevitable and depends on the research design. So, we encourage research programs that directly address these concerns. The preference is for papers with strong managerial content. Sample application areas include but are not limited to, hi-technology marketing, e-commerce, innovation, sustainability. Papers that focus on the firm’s Pricing, Product and Channel strategy are particularly encouraged. You may participate as presenter of one paper or an observer.

Fee structure information is available on

Special arrangements will be made with a local hotel for a limited number of rooms at a special conference rate. In addition, a number of special events will be organized, including a pragmatic symposium (as organized in Ancient Athens but fine-tuned to synchronous ethics), a special one-day educational island tour, a Myceanae and island of Poros visit, an Athens educational walking tour, a day trip to Delphi, and an ancient Corinth and Cape Sounion visit. Details of the social program are available here.

Please submit an abstract (email only) to:, using the abstract submission form by the 20 May 2019 to: Dr. Sourav Ray, Academic Member, ATINER & Professor of Marketing, DeGroote School of Business, McMaster University, Canada. Decisions are reached within 4 weeks.

If your submission is accepted, you will receive information on registration deadlines and paper submission requirements. Should you wish to participate in the Conference without presenting a paper, for example, to chair a session, to evaluate papers which are to be included in the conference proceedings or books, to contribute to the editing of a book, or any other contribution, please send an email to Dr. Gregory T. Papanikos, President, ATINER & Honorary Professor, University of Stirling, UK (  

The association was established in 1995 as an independent world association of Academics and Researchers. Its mission is to act as a forum where Academics and Researchers from all over the world can meet in Athens, in order to exchange ideas on their research, and to discuss future developments in their disciplines.

The organizing and hosting of International Conferences and Symposiums, the carrying out of Research, and the production of Publications are the basic activities of ATINER.  Since 1995, ATINER has organized more than 400 International Conferences and other events, and has published close to 200 books. In 2012, the Association launched a series of conference paper publications (click here), and at the beginning of 2014, it introduced its own series of Journals (click here).

Academically, the Association is organized into 6 Divisions, 37 Units and 6 Centers.  Each Unit organizes at least an Annual International Conference, and may also undertake various small and large research projects.

Academics and Researchers are more than welcome to become members and to contribute to ATINER’s objectives. If you would like to become a member, please download the relevant form (membership form). For more information on how to become a member, please send an email to: