17th Annual International Conference on Marketing, 1-4 July 2019, Athens, Greece | |||
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| 1 | Management and Marketing of Business in Turkey Leader: Dr. Mert Uydaci, Professor, Marmara University, Turkey. The aim of the forum is to bring together academics and researchers form all areas of Turkish Economy, Business, Marketing and Management. | Abstract Submitting Form |
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| 2 | New Modes of Learning & Teaching Marketing in Higher Education Stream Leader: Dr. George Priovolos, Director, Center for Small and Medium-Sized Enterprises (CSME) & Professor, Iona College, USA. The aim of the stream is to bring together academics and researchers from all areas of Marketing, Applied Marketing and Educational Marketing. | Abstract Submitting Form |
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| 3 | Marketing Strategy Stream Leader: Dr. Sourav Ray, Academic Member, ATINER & Professor of Marketing, DeGroote School of Business, McMaster University, Canada. The Marketing Strategy stream will focus on research that study how firms create, communicate and transact value in technology intensive markets. The purpose of this stream is to showcase a broad range of research endeavours in this domain with a view towards bridging scholarly research and industry practice. Both theoretical and empirical papers, including in-depth case studies will be considered. Studies using primary data that allow the researchers to tap into deeper firm level constructs that cannot easily be observed in secondary and archival datasets are encouraged. These primary data approaches include field and lab experiments, observations and surveys. While common method bias is often criticized as challenging the validity of key informant surveys in marketing strategy research, we recognize that such bias is not inevitable and depends on the research design. So, we encourage research programs that directly address these concerns. The preference is for papers with strong managerial content. Sample application areas include but are not limited to, hi-technology marketing, e-commerce, innovation, sustainability. Papers that focus on the firm’s Pricing, Product and Channel strategy are particularly encouraged. | Abstract Submitting Form |
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| 4 | Marketing in Art & Culture Stream Leader: Dr. Radmila Janicic, Academic Member, ATINER & Professor, University of Belgrade, Serbia. The aim of the stream is to approach and enrich the scientific field of Marketing in Art and Culture, through academic papers and researches. We wish to inspire discussions on the areas of marketing strategies, promotion strategies, brand strategies, public relations, integrated marketing communications, content marketing, storytelling, media communications, social media communications and relationship marketing strategies in relation to the field of Marketing in Art and Culture. Special purpose of the stream is to inspire and prepare educators and researchers in the field of Marketing in Art and Culture develop this wide and important domain of science, since art and culture have always been the cornerstone for future civilization development. Professors, educators, researchers, assistants, postgraduate students, practitioners in art museums and cultural institutions, in the field of Marketing in Art and Culture, are invited to participate. The presentation and discussion of their ideas and findings can attribute new perspectives to the field and contribute to its development. By sharing art and culture stories, we aim to introduce art and culture to our audience. All these will take place in Athens, in the heart of art, science and culture. | Abstract Submitting Form |
