Special Topics in Economics & Management
Ålvis C. Foster, Nektarios Tzempelikos, Chris Sakellariou and Panagiotis Andrikopoulos
ISBN: 978-960-598-103-7, 214 pages
First published in
2017 by ATINER
Price:
Paperback: 50€ (It includes
Shipping and Handling)
Electronic copy:
30€
Table of Contents
|
Special Topics in Economics & Management:
An Introduction |
i |
|
|
Ålvis C. Foster, Nektarios Tzempelikos,
Chris Sakellariou & Panagiotis
Andrikopoulos |
|
|
|
Marketing & Management |
||
|
1. |
Exploring Consumer Intention to Participate
in a Product Recall Campaign: The Moderating Impact of Brand Attitude Francesca
Magno |
3 |
|
2. |
Surrogate Advertising in India: Legal
Framework, Practice and Challenges Ahead Ruchi Gupta |
15 |
|
3. |
Bank Customer Relationship Management: Evidence
from Croatia Anita Pavković
& Ivana Galić |
31 |
|
4. |
Chequered Flag or Red Flag: Survival
Analysis of Formula One Teams Onur Burak
Celik |
45 |
|
5. |
Developments in Mobile Commerce: Marketing
Opportunities Create the Need for Risk Awareness and Management Patrick L. Brockett, Linda L. Golden & Anji Song |
57 |
|
6. |
Growing Concept in Retailing: Shopping
Malls in Istanbul between 2004-2014 Filiz Çakır
Zeytinoğlu, Mert Uydacı, Ebru Çağlayan Akay, Başak Değerli & Nevin Karabıyık Yerden |
83 |
|
Åconomic Integration |
||
|
7. |
Did the Euro Harm the Greek Economy? L. Jan Reid |
99 |
|
8. |
The Political Economy of the EU’s Response
to the Greek Debt Crisis Fahrettin Sumer |
109 |
|
Public Policy |
||
|
9. |
Tax Arrears and their Recovery Performance
in Poland Małgorzata Magdalena Hybka |
139 |
|
10. |
Institution Building to Foster Development:
Cambodia’s Trade Union Setting in Discussion Nathalie Homlong & Elisabeth Springler |
153 |
|
Micro, Small and Medium-sized Enterprises |
||
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11. |
An Insurance-based Approach to Improving
SME Cyber Security Richard Henson & Duncan Sutcliffe |
171 |