Tourism Destinations and Tourism Businesses:

Issues of Competition and Cooperation

Edited by Nathalie Homlong

ISBN: 978-960-9549-83-7, 268 pages

First published in 2012 by ATINER

Price: Paperback: 50€ (It includes Shipping and Handling)

Electronic copy: 30€

Table of Contents

1.	Tourism Destinations and Tourism Businesses: Issues of Competition and Cooperation - An Introduction Nathalie Homlong	1
Part I: Tourism Marketing and Destination Management
2.	I’m Interested in a Lakeside Cottage with a Sauna and a Rowing Boat – A Case Study of Russian Tourists in Finland Katri Jakosuo	9
3.	Turkish Tourists’ Perception of Greece as a New Destination Choice Özcan Yağcı	23
4.	Tourism Image of Highland Destination in Malaysia: A Case Study of Fraser’s Hill Azlizam Aziz, Nurul Amirah Zainol and Sam Shor Nahar Yaakob	33
Part II: Networks, Collaboration and Training
5.	eCollaboration Among Tourism SMEs: Why it Works, why it doesn’t - An Empirical Study from Australia Lois Burgess, Carole Alcock and Michael Jones	49
6.	Exploring Business-to-Business Relationship Marketing Practices: Brazil vs. Portugal Armando Luís Vieira	65
7.	Tourism, Niche Strategy and Networks as Factors for both Entrepreneurship and Rural Sustainability Anabela Dinis	77
8.	A Study of the Relationship between Evaluation of Training Effectiveness and Service Quality in the Chinese Fast Food Chain industry Wen-Hwa Ko	93
Part III: Issues Influencing Competitiveness
9.	Human Capital and Innovation as Determinant Factors of Competitiveness: An Application to the Balearic Hotel Industry María Tugores	111
10.	Tourism in Spanish Autonomous Regions: An Economic Study about the Main Differences between them Bartolomé Marco-Lajara, Francisco García-Lillo, Vicente Sabater-Sempere and Mercedes Úbeda-García	125
11.	Trends in Guest Satisfaction from 1994 to 2009 in the U.S. Hotel Industry: Interpretation and Analysis of the American Customer Satisfaction Index (ACSI) Model Arjun J. Singh, Bonnie J. Knutson, Jae Min Cha, and SeungHyun Kim	141
12.	International Tourists’ Perceptions of Crime-Risk and their Future Travel Intentions during the 2010 FIFA World Cup™ in South Africa Richard George	159
Part IV: Sustainable Tourism
13.	Sustainable Tourism in World Heritage Site Geiranger in Western Norway? Challenges in Visitor Management Nathalie Homlong	189
14.	Analysis of the Tourism Development Potential of the Val d’Agri National Park Margaretha Breil, Mariaester Cassinelli and Livio Chiarullo	203
15.	Energy and Environmental Initiatives for Sustainable Operations in Greek Hotels Eva Maleviti, Yacob Mulugetta and Walter Wehrmeyer	217
Part V: Tourism Data and Accounting
16.	The Official Data and the Underestimated Tourist Flow: The Sardinia Case Giovanna Gonano, Francesco Scalone and Giulia Contu	227
17.	Enhancing the Applicability of Uniform Hotel Accounting in Hong Kong Shanshan Ni, Wilco Chan and Kevin Wong	241