Advances in Communication and Mass Media Research

Edited by Yorgo Pasadeos

ISBN: 978-960-6672-95-8, 640 pages

First published in 2010 by ATINER

Price: Paperback: 70€ (It includes Shipping and Handling)

Electronic copy: 30€

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Table of Contents

List of Contributors
1.	An Introduction to Recent Mass Media and Communication Studies Yorgo Pasadeos	1
Part I: Journalism
2.	Reader-Participation in Online Newspapers: An Asset or a Limitation, According to Professional Journalists? Ulrika Andersson	11
3.	Effect of Financial News on Investors’ Trading Behavior Hui Huang	23
4.	Samizdat Periodicals before 1989 in Former Czechoslovakia Albert Kulla & Imrich Gazda	35
5.	Changing Media Representations of Youth: A Content Analysis of Representations of Youth in Danish Newspapers, 1953-2003 Klaus Levinsen & Charlotte Wien	45
6.	A Comparative Framing Analysis of China based on Current Affairs Programs Presented by the ABC and SBS Leah Xiufang Li	61
7.	Media and Gender Stereotyping: The Evening News in Analysis Paula Lobo	75
8.	Researching Journalists and Vulnerable Sources – Issues in the Design and Implementation of a National Study Mark Pearson, Kerry Green, Stephen Tanner & Jolyon Sykes	87
9.	Media and the Environment: Reporting the Global Warming and Environmental Crisis in the American Media Abhijit Sen	97
10.	Sport News and Athletes with a Disability Alice Tejkalová	113
Part II: Political Communication
11.	The Portrait of the Candidate between Real and Ideal Carmen Chirea-Ungureanu	127
12.	New Media and New Politics: The Contribution of Facebook and YouTube to the 2008 U.S. Presidential Election David W. London & Bahaa Gamil Ghobrial	143
13.	Defective Democracy and Media: A Recount of the Nine Years of Political Alternation in Mexico Roberto Valero, Guadalupe Villaseñor & David Román	153
Part III: Advertising & Public Relations
14.	Cultural Sensitivity in Health Promotion Programs: Islamic Persuasive Communication Mohd Khairie Ahmad & John Harrison	167
15.	The Use of Ancient Art Symbols in Mass Communication Violeta Cvetkovska Ocokoljic & Tatjana Cvetkovski	181
16.	Obama Revisits 1984: The Representation of Dystopia, Utopia and the Female in the Obama 1984 Advertisement Rachel Grainger	191
17.	President Bush’s Final Use of Apologia to Repair his Image Fran Hassencahl	203
18.	Public Relations and Advertising Theory in a Global Media Environment: An Empirical Test of the Technology-Image Expectancy Gap Dean Kazoleas & Jeffrey Brody	213
19.	Contradictions in Advertising: A Visual Analysis of Collectivism and Individualism in Lottery Advertisements Moshe Levy & Amir Hetsroni	231
20.	Recall and Recognition of In-Game Advertising: Effects of Environment, Ad Positioning, and Difficulty Koos C.M. Nuijten, Claudia E. Pellengahr & Penny de Byl	247
21.	Value of Perception in Organizational Reputation: The Case of Esgaz Eskisehir Natural Gas Distribution Company N. Serdar Sever & Göknil Nur Koçak	259
Part IV: New Media
22.	Technology, Media and Democracy: What New, What Old? Zeliha Hepkon & Oya Saki Aydin	275
23.	Moldova’s ‘Twitter Revolution’ as Myth: A Critical Assessment of World Press Coverage of Moldova’s 2009 Election Protest Riots George Albert Gladney	283
24.	New Media and Pornography: How the Internet has Transformed the Sex Business Luisa Leonini	295
25.	Germany’s PSB going Online – Is there an Economic Justification for Public Service Media Online? Nadine Lindstädt	307
26.	Social Networks and New Uses of the Internet: An Explorative Research Ariela Mortara	337
27.	Please DO Adjust Your Radio, Your TV, Your Computer and Your Expectations: The Canadian Broadcasting Corporation Readjusts to Consumer Driven Online Newsgathering Information Needs Ross Perigoe	357
28.	The New Teenage Playground - The Internet: Looking for Entertainment in Cyberspace Jinah Seol	365
Part V: Education
29.	Strengthening Local Democracy through Community Media: A Corporate Social Responsibility Initiative through Projects within the Media Studies Department at Walter Sisulu University (WSU) – South Africa Adele Moodly, Aniela Batschari & Alicia van der Spuy	383
30.	Culture: Private Motivator in the Foreign Language Classroom Claire M. Ziamandanis	397
Part VI: Reality Television
31.	Reality Show Programs that Consume Cultural Values in Turkey: The “We Are Dining” Program Zeynep Gültekin Akçay	409
32.	When the Public wants to be Protagonist: The Case of Reality Shows Gevisa La Rocca	427
Part VII: Film Studies
33.	D.W. Griffith’s Chases in The White Rose and Isn’t Life Wonderful and their Impact on Film George Pavlou	441
34.	D.W. Griffith’s Chases in Hearts of the World, Broken Blossoms, Way Down East, and Orphans of the Storm and their Impact on Film George Pavlou	455
35.	D.W. Griffith’s Chases in The Sorrows of Satan and their Impact on Film George Pavlou	469
36.	High Concept and Cinematic Style in the Infernal Affairs Trilogy Eric K.W. Yu	483
Part VIII: Music & Film Piracy
37.	Music Piracy: Recording Companies against P2P Networks Antonella Ardizzone	495
38.	Film Piracy in Italy: Empirical Evidence of a Growing Phenomenon Anna Maria Bagnasco	517
39.	Motivations for Gratifications of Digital Music Piracy among College Students: Phase III Concept Testing Brian Sheehan, James Tsao & Jim Pokrywczynski	531
Part IX: Miscellaneous Communication Studies
40.	Media and Memorializing: Requiem by the Photographers who Died in Vietnam and Indochina Catherine Ann Collins	553
41.	Reading Obsession: Mediation and Transparency in a Visual Rhetoric of Fear Catherine Ann Collins & Jeffrey K. Lukehart	565
42.	Media Habits: A Re-Assessment of Mass Media Selection Processes Robert LaRose	577
43.	Conference as a Game Elena Nikitina	613
44.	The Influence of Mass Media on Contemporary Francophone Literature Alina Tenescu	623