International Sport: A Research Synthesis

Edited by Christos Anagnostopoulos

ISBN: 978-960-6672-63-7, 290 pages

First published in 2010 by ATINER

Price: Paperback: 50€ (It includes Shipping and Handling) Hardcover: 80€ (It includes Shipping and Handling)

Electronic copy: 30€

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Table of Contents

List of Contributors
Preface Christos Anagnostopoulos		1
Section One: ‘Football as the Platform’
1.	Assessing the Impact of Corporate Social Responsibility (CSR) on Football Consumers: Which are the Benefits Derived by CSR’s Awareness? Dimitrios Kolyperas and Leigh Sparks	11
2.	Assessing Incremental Economic Impacts of an Indoor Soccer Facility on a Local Economy Brian VanBlarcom	31
3.	A Descriptive History of Major Tactical Formations used in Football Association (Soccer) from 1863 to the Present Jaime Orejan	43
4.	The Scope of Football Clubs’ Marketing within the Framework of Football Business Development Cemalettin Aktepe, Mehmet Bas and Evren Gucer	57
5.	World Cup South Africa 2010: A Golden Opportunity for Math’s Teachers Peter Hawkey	69
Section Two: ‘Business of Sport’
6.	Sports Sponsorship: The Importance of Fit and Function Guy Masterman	85
7.	Sport Sponsorship as Distinctive Competence of Marketing Communication Strategies: The Case of Turkcell Burcu Cisil Sohodol Bir, Ali Atif Bir and Burcu Eker Akgoz	97
8.	A Comparative Study on Feasibility Methods of Sport Marketing in Iran & Turkey Amir Ghiami Rad and Mehrdad Moharramzadeh	113
9.	A Study of Inner and Outer Factors in Renewing Membership at Private Sports Centers in Istanbul Abdusselam Kose and Erhan Eroglu	123
Section Three: ‘Sporting Events’
10.	Sport Hosting Over Sport Prowess for National Pride: The Malaysian Case Hamdan Mohd. Ali	139
11.	The Olympic City and its Post-Utopian Function Stephany Tzanoudaki	151
12.	The Olympic City as a Postmodern Space Experience Stephany Tzanoudaki	165
13.	Exploring the Trickle-Down Effect of the Olympics on Activity Levels within Host Nations: Suggestions for Research and Practice Luke R. Potwarka and Ron E. McCarville	179
14.	Working towards the Legacy: A Community First Approach for London 2012 Gordon T. Mellor	191
15.	Political Risk Assessment of International Sporting Events George V. Priovolos	203
Section Four: ‘Reflections on Health and Exercise’
16.	Waltzing through the Pythagorean Theorem: An Interdisciplinary Approach to teaching the Geometry of Movement Johann Murray	217
17.	Internet Addiction and Chinese Adolescent Health Yi Lin Liu and Bill Altermatt	225
18.	The Effect of an 8-weel Step-Aerobic Program on the Body Composition of Sedentary Women Lale S. Akan, Pinar F. Cakıroglu and Demet Kavasoglu	235
19.	Optimization of Urban ‘Sport Management’ by Educating Sport Coaches in Public Sector Mostafa Ajourlou, Iman Mokhtari, Gholamhossein Ghani and Mozhgan Kamalifard	247
20.	Integrating Computer Skills through Teaching Physical Education Methods Course Sadiq Khaled Alhayek	253
21.	Hemodynamic Determinants of Post-Exercise Hypotension: An Ambulatory Study Phillip Bogle, Janet Wallace, Joel Stager and David Koceja	261
22.	Effects of Acute and Chronic Exercise on Immune Functions Michael I. Kalinski and Vladimir Igorevich Morozov	277