Variety in
Mass Communication Research
Edited by Yorgo Pasadeos
ISBN:
978-960-6672-46-0, 376 pages, Hardback
First published in 2009
by ATINER
Price: Paperback: 50€ (It includes Shipping and Handling)
Hardcover: 90€ (It includes Shipping
and Handling)
Electronic copy: 30€
Table of Contents
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1. |
Variety in Mass Media Research: An Introduction Pasadeos, Y. |
1 |
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Part 1: Journalism Issues |
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2. |
Journalists’ Attitudes to Readership Studies: A Study of Newspaper Journalists and Editors-in-Chief in Sweden Andersson,
U. |
9 |
|
3. |
Mary Lou Brown, Country Editor: Larry Flynt’s Gadfly in Plains, Georgia Merrick, B.G. |
21 |
|
4. |
From Watch Dog to Guard Dog: The Media and Official Sources Richards, T. and Sedo, D.R. |
37 |
|
5. |
Language and Ethnic Alterity:
Depreciative References within the Actual Romanian Written Press Seceleanu, A. and Chirea-Ungureanu, C. |
47 |
|
6. |
An Analysis of Perceptions of Press Freedom: An Islamic Perspective Sedu, N. |
59 |
|
7. |
Journalism of Attachment: Did ITN Lie? How the Media Created the Outcome of the War in Bosnia Topić,
M. |
73 |
|
8. |
Communicating EU
in China: News Media, Foreign Policy, and National
Interests Zhang, L. |
85 |
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Part 2: New Technologies |
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9. |
The Virtual
Sphere 2.0: The Internet,
the Public Sphere and Beyond Papacharissi, Z. |
101 |
|
10. |
Who is the Father of the Internet? The Case for Donald Watts Davies
Harris, T. |
123 |
|
11. |
Why MySpace Works: An Explorative Research into Key Success Factors of
Social Network Sites Evens,
T. and Mechant, P. |
135 |
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12. |
Modeling Media in Web 2.0 Environment Vengerov, A. |
149 |
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13. |
The Legal Implications of Electronic Publishing in the 21st
Century Werkers, E. |
161 |
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Part 3: Advertising |
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14. |
Challenges for TV Advertising in a Changing Media Environment Berte, K. |
179 |
|
15. |
Selling by Laughs. The Place of Comedy on the Advertising Discourse Camilo,
E.J.M. |
191 |
|
16. |
The Conditions of Artistic Creativity: British Poster and Print
Advertising during the late 1960s and 1970s Grainger, R. |
205 |
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Part 4: Perceptions |
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17. |
Does your Name Project your Desired Image? Personal Names as the Tool
for Impression Management and its Effectiveness Cheang, J. |
219 |
|
18. |
Media Environment and Crisis Communication Ma, R. |
227 |
|
19. |
Actively Seeking Cynicism? The Relationship of Corruption Perceptions
and Media Exposure among Members of the American Millennial Generation Mitchell, R.K., Nelson, C.L.
and. Fife, E.M. |
235 |
|
Part 5: Media Effects |
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20. |
Young People and New Communication Technologies: Cross-media Consumption and its Effects on Cognitive and Affective
Development Papaioannou, T. and Roussou,
N. |
251 |
|
21. |
The Influence of Family, Peer and Media
Communication on the Prosocial Behavior of Young Adults in Two Cultures Werder, O.H. |
273 |
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Part 6: Education Issues |
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22. |
Testing Facebook as a Classroom Management
Tool Drummond, W.J. |
287 |
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23. |
Establishing an American-Like Model of Communication
Education in a Conservative Arab Community: Lessons Learnt Hashem, M.E. |
297 |
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Part 7: Miscellaneous Communication Studies |
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24. |
Media Ownership Concentration in Romania: A Threat to Pluralism and Media Freedom? Baya, A. |
327 |
|
25. |
Business Model Issues of Citizen Media Braet, O. and Nulens,
G. |
337 |
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26. |
Evolving Globally for the International Cruise Passenger Roberts, C. |
355 |
|
27. |
“Contemporary Cinema”: Reading the Film Culture of Greece through the
Pages of the Cinema Journal during the Era of the Military Dictatorship Samoili, I. |
367 |