International Dimensions of Mass Media Research
Edited by Yorgo Pasadeos
ISBN: 978-960-6672-28-6, 655 pages, Hardback
First published in 2007 by ATINER
Price: Paperback: 60€ (It includes Shipping and Handling) Hardcover: 100€ (It includes Shipping and Handling)
Electronic copy: 30€
Table
of Contents
|
List of
Contributors |
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|
1. |
Introduction: Mass Media Research
Enjoys a Broad Following Y. Pasadeos |
1 |
|
Part 1: New Media Technologies |
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|
2. |
A Market or Community? The Economy of
the Greek Diaspora Online P. Bountis |
9 |
|
3. |
Sports in Ibero-America
and Europe: A Perspective through New
Media A. G. Jiménez |
21 |
|
4. |
Building Public Relations through
Blogging: Relationship Marketing and Social Presence Perspectives K. Menzie |
33 |
|
5. |
Technophobia and Individual
Characteristics: Understanding Computer-Related Technostress
among Malaysian Employees C. S. Mustaffa,
R. Yusof & A. R. M. Saad |
47 |
|
6. |
Social Network Site: The Business
Model of Cyworld in China L. S. Y. Ping |
67 |
|
7. |
The Cyber Public Sphere: An
Assessment of the Actually Existing Internet C. J. Richter |
77 |
|
8. |
Mobile TV: Killer Content for the
Mobile Generation? D. Schuurman, P. Veevaete & L. De Marez |
87 |
|
Part 2: Marketing Communications |
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|
9. |
The Evolution of the Advertising
Investments in the Belgian Mass Media (2000 - 2005): Trends and
Interpretations K. Berte |
101 |
|
10. |
Public Relations, Social Media and
Audiences: Addressing the need for Qualitative Research E. Bridgen |
113 |
|
11. |
The Globalization of Public Relations
Education: Multiple Perspectives on
Preparing Students for an International Marketplace J. L. Drake & S. Juba |
121 |
|
12. |
Saatchi & Saatchi and the
Transformation of British Political Advertising: A Social Semiotic Analysis
of the Conservative Party’s 1979 General Election Poster Advertising R. Grainger |
133 |
|
13. |
Funeral Advertisements and the (Para)
Social Construction of Death T. T. Patkin |
155 |
|
14. |
Media Relations: The Establishment of
Friendship beyond Frontier between Public Relations Practitioners and
Journalists P. Satawedin |
167 |
|
15. |
Integrated Business Communication in
the Global Marketplace: How Writing Educational Materials Challenges Ethnocentricism and Pedagogical Practices M. S. Sarow
& B. Stuart |
179 |
|
16. |
Segmentation
and Brand Extension in Automotive Industry: Turkish vs. Global F. Uztug
& U. Kiliç |
193 |
|
Part 3: Studies of
the Press |
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|
17. |
Opinion as News: Analysis of Western
News Reports on Nollywood E. Akpabio |
203 |
|
18. |
Journalists under Fire: Peacetime and Wartime P. Apostolou
& G. Chatzilidis |
215 |
|
19. |
The Profile of Changing Newspaper
Column Writing in the Turkish Press B. Arik & S. H. Öngören |
229 |
|
20. |
The Numbers Game: Innumeracy in South
Africa’s Media and the Implications for a Developing Democracy R. Brand |
243 |
|
21. |
Web Journalism: From the Inverted
Pyramid to the Tumbled Pyramid J. Canavilhas |
255 |
|
22. |
Civil Society and News Media
Interactions: Lessons from the Editorial Councils of Reforma Newspapers in Mexico M. Chavez |
267 |
|
23. |
The Great Istanbul Meeting: The
Presentation of the 2004 Anti-NATO Demonstrations on Turkish Media E. Dagtas |
283 |
|
24. |
Representation on Civil Disobedience
Activities in the Turkish Press: A Case Study of the “Bergama Events” D. D. Erol |
297 |
25. |
Innovation in the Press Industry and
the Right of Information L. Lichtenberg |
311 |
|
26. |
Reporters’ Attitudes towards Ethical
Principles: The Research Carried Out in Ankara O. Özer |
319 |
|
27. |
Newspaper Titles Typology within the
Romanian Written Press A. Seceleanu
& C. Chirea-Ungureanu |
331 |
|
28. |
Free Dailies in K. Wong and A. Dubey |
349 |
|
Part 4: Focus on Gender |
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|
29. |
Gendered Narratives of War Post 9/11 Y. Jiwani |
367 |
|
30. |
The Representation of the Feminine in
Portuguese Press: Discursive Analysis of Popular Newspaper Correio da Manhã C. Martins |
379 |
|
31. |
Non-Governmental Organizations of
Women and Public Relations S. Mengü |
387 |
|
32. |
Gender and the Reporting of Crime
News in the British Press M. Nyawanza |
399 |
|
33. |
Faces without Voices: Nigerian Women
in the News C. Ugochukwu |
413 |
|
Part 5: Socia-Cultural
Aspects of Media |
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|
34. |
Cultural Differences in Television
Quiz Shows: A Comparative Analysis of the Questions in “Who Wants 500
Billion” Quiz Show in Turkey G. S. Atabek
|
425 |
|
35. |
Some Welfare Aspects of Regulating
Content in Finnish Radio Broadcasting T. Björkroth
& M. Grönlund |
437 |
|
36. |
U.S. Television
Commemorates 9/11: 5th Anniversary Coverage C. A. Collins |
459 |
|
37. |
The Media Treatment of AIDS:
Transparency or Efficient Formatting of Reality? V. Coppola & O. Camus |
469 |
|
38. |
Agenda Setting of Indonesian Mass
Media after Political Reformation: Idealism vs
Business of Local Mass Media during Local Election R. H. Mustamu |
481 |
39. |
Telenovelas as a Socialization Tool A. Pérez-Ugena y Coromina |
493 |
|
40. |
Media and the Public Sphere D-E Popa |
505 |
|
41. |
Institutional Hurdles to Ethical Behaviour in Media: Challenges Posed by the Modern
Business Corporation’s Role in Mass Media and its Professions W. Rowland |
517 |
|
42. |
Talk-Shows in the Middle East: The
Emergence of and Resistance to Civil Society D. Salha |
529 |
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Part 6: Miscellaneous Communication Studies |
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43. |
Convergent Media Curricula in
American Journalism Programs: An Analysis of Degrees and Courses at
Accredited Universities R. Bergland,
T. Bozarth & J. Thompson |
543 |
|
44. |
Media Concentration and Tiny Tots:
Unanswered Questions about the French Animation Industry and Current Media
Market Dynamics V. Britto |
559 |
|
45. |
Talent Matters: Three Talk Show Hosts K. Dixon |
571 |
|
46. |
A Semiotical
Reading: The Weeping Meadow S. Kaçar |
579 |
|
47. |
Communication Rules used by Emergency
Medical Services Personnel: A Comparison of the Work and Home Environments J. M. Noe |
593 |
|
48. |
Familiarity, Proficiency and the
Authorial Endeavor in Digital Filmmaking D. Olsen |
607 |
|
49. |
Labelling Biotechnological Foods and
Consumer Protection O. Özgen, H.
Emiroglu, A. Demirci & I. Haspolat |
617 |
|
50. |
College Students’ Opinions about Consumer Education and
Information Sources towards Biotechnological Applications and Products O. Özgen, N. Güngör, H. Emiroglu &
A. S. Tas |
631 |
|
51. |
The Chase Scenes of D.W. Griffith and
their Influence on Film G. Pavlou |
643 |