Edited
by Yorgo Passadeos & Dimitra Dimitrakopoulou
ISBN:
978-960-6672-14-9,
400 pages, Hardback
Table of Contents
|
|
||
List
of Contributors
|
i |
|
|
1. |
International Approaches to the Study of Mass
Media: An
Introduction
Pasadeos,Y. & Dimitrakopoulou,
D. |
1 |
Part 1: Persuasive Communication
|
||
|
2. |
The Development of the Image of Europe in Political Advertising in Capdevila, A., Gomez, L. & Aubia, L. |
9 |
|
3. |
Political
Leadership and Persuasion Skills: An Example Study on Erdogan
and Baykal Doruk, E.K. & Guresci, M. |
21 |
|
4. |
The Contingency Theory
of Accommodation in Public Relations and its Applicability to the Telecommunication Sector in El Bakry, R.H. |
33 |
|
5. |
The Relationship between Advertising and Cross-Culture: A Content Analysis of Turkish and Arabic Advertising Karagoz, E. & Cilizoglu, Y.G. |
47 |
|
6. |
How Oprah Winfrey and General Motors Used a $7
Million Product Placement on the Oprah Winfrey Show to Gain Television
Publicity across the King, J.M. & Lynch, A. |
59 |
|
7. |
Social Campaigns Supporting Education as a Public
Relations Tool: Characteristics of Web Sites Ozturk, M.C.
& Ozkocak, L. |
69 |
|
8. |
Celebrity Endorsement Advertising: A Prevailing
Tendency in Fashion Brands Quintas Froufe, N.
& Quintas Froufe, E. |
79 |
|
9. |
Negative Aspects of the Affirmed Messages: Advertorial Journalism Uydaci, M., Odyakmaz, N. & Caglar,
S. |
89 |
|
10. |
Persuasive
Claims on Turkish Television Commercials Yilmaz, R.A. |
101 |
|
11. |
The Global
Fight Against Obesity: A Comparative Analysis of Media-Related
Causes and Prevention Efforts Werder, O.H. |
111 |
|
Part 2: Media Portrayals |
||
|
12. |
Breast Cancer
Portrayals in Entertainment Media
Huang, J.
& Gula J. |
123 |
|
13. |
Crisis Communication on News Portals: Onur Air Karsak, B. & Yilmaz,
E. |
133 |
|
14. |
Food
Science: Media Coverage of Genetically Modified Foods in the Murphy, P.
& Vilceanu, O. |
141 |
|
15. |
Whose Stereotypes and Prejudices are we Talking
about? One Soap Opera and Two Nations Orhon, E.N. |
153 |
|
16. |
A Comparative Study of Events Argued in Local/ National
Turkish Media:
Analysis of Coverage of Children in a Ozan, R. |
161 |
|
17. |
State, Agency and Power in Contemporary Film and
Television Price, S. |
173 |
|
18. |
Symbolic
Annihilation of Women in the Turkish Daily Press Tanriover, H.U.
& Yuce, O.D. |
183 |
|
19. |
From “Coons”
to “Croons” to Would-Be “Bloods” and “Crips”: Representations and the Social Construction
of Black Identity in the Williams-Witherspoon, K.L.H. |
193 |
|
Part 3: Broadcasting
& Film Studies |
||
|
20. |
Habits of Listening to the Radio: A Case of Ataman, E.O. |
207 |
|
21. |
Short Film Types
Can, A. |
221 |
|
22. |
From ‘Us’ Versus ‘Them’ to ‘Just Us (Yet Still
Them)’: The Revised
Representational Significance of KS Lesions in 1990s Hart, K.P. |
229 |
|
23. |
Cultural and
Media Imperialism in Karuchit, W. |
235 |
|
24. |
Perceptions of American Serials by the Turkish Audience
Ozmen, S. |
245 |
|
25. |
The Experience of Entertainment in an Interactive
Television Show Sperring, S. & Strandvall, T.
|
255 |
|
Part 4:
Visual Communication Issues |
||
|
26. |
Eroded Meanings:
Art, Reality, and Photographic Images of Torn Posters Cross, J.M. |
269 |
|
27. |
The Money Talks:
Currency Notes as Communication Media Dahanukar, R. |
277 |
|
28. |
Global Implications of Visual Communication
Peterson,
V.V. |
287 |
|
Part 5: Miscellaneous
Communication Studies |
||
|
29. |
History,
Orientations, and Future Directions of Media Ecology Anton, C. |
299 |
|
30. |
The Role of Rumor in Creating a Post 9/11/01 War
Psyche Cox, E.S. &
Goodman, S. |
309 |
|
31. |
Will Eisner’s Development of the Comic Book Splash
Page Duncan, R. |
319 |
|
32. |
Critical Thinking or
Prejudice? Critical Thinking of the Students in the Faculties of
Communication in Kocak, A., Kaya, A.Y.
& Arun, O. |
327 |
|
33. |
Media Concentration and the Evolution of the
Canadian Identity Kierans, K. |
339 |
|
34. |
Press
Concentration, Convergence and Innovation: Lichtenberg, L. |
351 |
|
35. |
New Media, New Society?
Vanobberghen, W. |
363 |
|
36. |
Judging the Success of the Zaharopoulos, T. |
373 |