Place Branding

A Panel on Place Branding
as part of the 5th Annual International Colloquium on Branding
24-27 July 2017, Athens, Greece
sponsored by the Athens Journal of Business & Economics

The Athens Institute for Education and Research (ATINER) is organizing A Panel on Place Branding, 24-27 July 2017, Athens, Greece as part of the 5th Annual International Colloquium on Branding sponsored by the Athens Journal of Business & Economics.

It is well recognised that places are brands. Places brands include region brands (i.e. Mediterranean region), country brands (i.e. Greece), cities brands (i.e. Athens), specific location brands (i.e. Monastiraki area) or specific places or monuments (i.e. Acropolis). These brands are of a very complex nature due to a number of factors, including to the number of stakeholders that are involved in the development of the place identity and the place reputation (from the country authorities to the owners of small local businesses), the number of diverse audiences that they are approaching (i.e. tourists, investors, inhabitants) and the varied requirements of these audiences. We are organising in the Mediterranean region and in particular in Athens, close to the Acropolis and Monastiraki area a meeting to discuss about place branding and the challenges that those involved in the development and consumption of the place brand confront. We are looking to hear about branding issues that various places all around the world in relation to their place brands and to share our expertise in the issue.

Fee structure information is available on

Special arrangements will be made with a local hotel for a limited number of rooms at a special conference rate. In addition, a number of special events will be organized: A Greek night of entertainment with dinner, a special one-day cruise to selected Greek islands, an archaeological tour of Athens and a one-day visit to Delphi. Details of the social program are available here.

Please submit an abstract (email only) to:, using the abstract submission form by the 22 May 2017 to: Dr. Cleopatra Veloutsou, Head, Marketing Unit, ATINER & Professor of Brand Management, University of Glasgow, U.K. Please include: Title of Paper, Full Name (s), Current Position, Institutional Affiliation, an email address and at least 3 keywords that best describe the subject of your submission. Decisions are reached within 4 weeks.

If your submission is accepted, you will receive information on registration deadlines and paper submission requirements. Should you wish to participate in the Conference without presenting a paper, for example, to chair a session, to evaluate papers which are to be included in the conference proceedings or books, to contribute to the editing of a book, or any other contribution, please send an email to Dr. Gregory T. Papanikos, President, ATINER (

The Athens Institute for Education and Research (ATINER) was established in 1995 as an independent academic association and its mission is to act as a forum, where academics and researchers – from all over the world –  can meet in Athens in order to exchange ideas on their research and to discuss future developments in their disciplines.

The organizing and hosting of International Conferences and Symposiums, the carrying out of Research, and the production of Publications are the basic activities of ATINER.  Since 1995, ATINER has organized more than 400 International Conferences and other events, and has published close to 200 books. In 2012, the Association launched a series of conference paper publications (click here), and at the beginning of 2014, it introduced its own series of Journals (click here).

Academically, the Association is organized into seven Divisions and 37 Units.  Each Unit organizes at least an Annual International Conference, and may also undertake various small and large research projects.

Academics and Researchers are more than welcome to become members and to contribute to ATINER’s objectives. If you would like to become a member, please download the relevant form (membership form). For more information on how to become a member, please send an email to: