Business to Business Marketing

2nd Annual International Symposium on Business to Business Marketing: Current Developments and Future Prospects
27-30 June 2016, Athens, Greece

The Marketing Unit of ATINER will hold its 2nd Annual International Symposium on Business to Business Marketing: Current Developments and Future Prospects, 27-30 June 2016, Athens, Greece as part of the 14th Annual International Conference on Marketing. The conference is organized in parallel with the other conferences of the Business & Law Division of ATINER.  You may participate as panel organizer, presenter of one paper, chair a session or observer.

Fee structure information is available on https://www.atiner.gr/2016/fees.htm.

Special arrangements will be made with a local hotel for a limited number of rooms at a special conference rate. In addition, a number of special events will be organized: A Greek night of entertainment with dinner, a special one-day cruise to selected Greek islands, an archaeological tour of Athens and a one-day visit to Delphi. Details of the social program are available here.

Please submit an abstract (email only) to: atiner@atiner.gr, using the abstract submission form by the 25 April 2016 to: Dr. Nektarios Tzempelikos, Senior Lecturer in Marketing, Anglia Ruskin University, U.K. Please include: Title of Paper, Full Name (s), Current Position, Institutional Affiliation, an email address and at least 3 keywords that best describe the subject of your submission. Decisions are reached within 4 weeks.

If your submission is accepted, you will receive information on registration deadlines and paper submission requirements. Should you wish to participate in the Conference without presenting a paper, for example, to chair a session, to evaluate papers which are to be included in the conference proceedings or books, to contribute to the editing of a book, or any other contribution, please send an email to Dr. Gregory T. Papanikos, President, ATINER (president@atiner.gr).

The association was established in 1995 as an independent world association of Academics and Researchers. Its mission is to act as a forum where Academics and Researchers from all over the world can meet in Athens, in order to exchange ideas on their research, and to discuss future developments in their disciplines.

The organizing and hosting of International Conferences and Symposiums, the carrying out of Research and the production of Publications are the basic activities of ATINER.  Since 1995, ATINER has organized more than 400 International Conferences and other events, and has published close to 200 books. In 2012, the Association launched a series of conference paper publications (click here), and at the beginning of 2014, it introduced its own series of Journals (click here).

Academically, the Association is organized into seven Divisions and 37 Units.  Each Unit organizes at least an Annual International Conference, and may also undertake various small and large research projects.

Academics and Researchers are more than welcome to become members and to contribute to ATINER’s objectives. If you would like to become a member, please download the relevant form (membership form). For more information on how to become a member, please send an email to: info@atiner.gr.