2024 MKT PRO

22nd Annual International Conference on Marketing
Program (Athens Local Time)

1-4 July 2024
9 Chalkokondili Street, 10677 Athens, Greece

(Note 1: the program is organized along time slots and not according to common theme)
(Note 2: at the end of each session questions and discussions will follow)


Monday 1 July 2024


08.30-09.30
Registration

09:30-10:00
Opening and Welcoming Remarks:

  • Gregory T. Papanikos, President, The Athens Institute.
10:00-11:30 Session 1
Moderator:  Maria Fregidou-Malama
, Professor, University of Gävle, Sweden.
  1. Cecile Schultz, Professor, Tshwane University of Technology, South Africa.
    Kelebogile Madiba, Lecturer, Tshwane University of Technology, South Africa.
    Leigh-Anne Paul Dachapalli, Senior Lecturer, Tshwane University of Technology, South Africa.
    Francisca du Plessis, Retired Lecturer, Tshwane University of Technology, South Africa.
    Title: The Future of Work Study in the South African Context.
  2. Tien-Yu Lin, Professor, Sanming University, China.
    Title: The Optimal Replenishment and Packaging Policies for Deteriorating Items with Logistics Loss.
  3. Michael Mikhael, MBA Student, Lebanese American University, Lebanon.
    Manal Yunis, Associate Professor, Chair, Department of Information Technology and Operations Management, Lebanese American University, Lebanon.
    Title: Impact of ICT on Business Continuity and Sustainable Performance: Mediating Role of Digital Transformation Culture.
  4. Francine Vachon, Associate Professor, Goodman School of Business, Brock University, Canada.
    Meet Masrani, Researcher, Goodman School of Business, Brock University, Canada.
    Title: Business Startups: Gaining Intelligence from Open-Access Business Qualitative Datasets.

 

11:30-13:00 Session 2
Moderator: Francine Vachon
, Associate Professor, Goodman School of Business, Brock University, Canada.
  1. Martha Rivera Pesquera, Professor, IPADE Business School, Mexico.
    Title: Transforming a Commodity into a Premium Brand: Avocados from Mexico Case.
  2. Frederic Jallat, Professor, ESCP Business School, France.
    Title: Symbolic Brand Positioning on the Music Streaming Market: An Axiological Framework.
  3. Maria Fregidou-Malama, Professor, University of Gävle, Sweden.
    Title: Impact of Institutional Barriers on International Marketing of Healthcare Services: Elekta in the Emerging Market of South Africa.
  4. Oksana Domina, Postdoctoral Researcher, University of Helsinki, Finland.
    Title: Marketing Development in Finland and Ukraine: Comparative Analysis.

 

13:00-14:30 Session 3
Moderator: Martha Rivera Pesquera, Professor, IPADE Business School, Mexico.
  1. Karel Lessing, Senior Lecturer, Tshwane University of Technology, South Africa.
    Jean Oberholzer, Student, Tshwane University of Technology, South Africa.
    Cecile Schultz, Professor, Tshwane University of Technology, South Africa.
    Title: Contributing and Constraining Factors Regarding the Implementation of Human Resource Management on Boarding during the COVID-19 Pandemic at the City of Tshwane Metropolitan Municipality in South Africa.
  2. Pieter Smit, Head, Department People Management and Development, Tshwane University of Technology, South Africa.
    Cecile Schultz, Professor, Tshwane University of Technology, South Africa.
    Ofhani Tshila, Student, Tshwane University of Technology, South Africa.
    Title: Perceived Factors of the Performance Management and Development System of a South African State-Owned Company.
  3. Lize van Hoek, Senior Lecturer, Tshwane University of Technology, South Africa.
    Shalane Otto, Student, Tshwane University of Technology, South Africa.
    Title: The Impact of Leadership on the Grit of International Migrated Teachers.

14:30-15:30 Lunch

15:30-17:30 Session 4
Moderator: Paul Contoyannis, Head, Health Economics & Management Unit, the Athens Institute & Associate Professor, McMaster University, Canada.
  1. Lingyun Huang, Professor, Chongqing University, China.
    Yanjun Zou, PhD Student, Chongqing University, China.
    Title: The Inequality Effect of Industrial Robots: Evidence from Working Hours.
  2. Joseph Zeira, Emeritus Professor, The Hebrew University of Jerusalem, Israel.
    Title: The Rise of the Educated Class.
  3. Adam Suchecki, Assistant Professor, University of Lodz, Poland.
    Title: The Impact of Social Transfers on the Consumption of Cultural Goods – The Evidence from Poland.
  4. Rozenda Hendrickse, Senior Lecturer, University of Pretoria, South Africa.
    Title: Causal Theories Explaining Erosion in South African State and Public Services: A Theoretical Overview.
  5. Yajie Wang, PhD Student, Fudan University, China.
    Dan Li, Professor, Fudan University, China.
    Title: The Role of Rumors in the Domestic Sovereign Debt Market: Evidence from Prewar China.

20:30-22:30
Athenian Early Evening Symposium (includes in order of appearance: continuous academic discussions, dinner, wine/water, music)


Tuesday 2 July 2024


09:00-10:30 Session 5
Moderator: Joseph Zeira, Emeritus Professor, The Hebrew University of Jerusalem, Israel.
  1. Michael MacColl, Professor, Vancouver Island University, Canada.
    Title: Re-Thinking Strategy Formulation.
  2. Jason Moschella, Assistant Professor, HEC Montreal, Canada.
    Title: Do Insiders Follow their Competitors’ Trades?
  3. Peter Tingling, Associate Professor, Beedie School of Business – Simon Fraser University, Canada.
    Kamal Masri, Senior Lecturer, Beedie School of Business – Simon Fraser University, Canada.
    Stephen Spector, PhD Student, Beedie School of Business – Simon Fraser University, Canada.
    Title: Covid Asymmetry – Hardly an Ill Wind.
  4. Chux Gervase Iwu, Professor, University of the Western Cape, South Africa.
    Title: Gendering [Female] Entrepreneurship Conversations – Leadership, Power and Culture Conundrum.
  5. Parbudyal Singh, Professor, York University, Canada.
    Title: Green Human Resource Management and Firm Performance.

 

10:30-12:00 Session 6
Moderator: Jason Moschella, Assistant Professor, HEC Montreal, Canada.
  1. Patrick Vyncke, Full Professor, Ghent University, Belgium.
    Title: Between the Central and the Peripheral Route: Investigating the Effectiveness of Communicative Nudging as a Third Advertising Strategy.
  2. Lance Gentry, Professor, University of Mary Washington, USA.
    Title: Improving Text Survey Response Rates by Timing.
  3. Ahmed Khalil Ben Ayed, Assistant Professor, University of Ottawa, Canada.
    Marc Alexandre Tomiuk, Associate Professor, HEC Montréal, Canada.
    Title: Service Encounter Toxicity and Role Maintenance: A Moderated Mediation Model of Perfectionistic Self-Presentation and Difficulty to Maintain Display Rules.

 

12:00-13:30 Session 7
Moderator: Cleopatra Veloutsou, Head, Marketing Unit, The Athens Institute & Professor of Brand Management, University of Glasgow, UK.
  1. YuPei Chang, Professor, National Yang Ming Chiao Tung University, Taiwan.
    Title: Marketing Strategies for Digital Games in the Globalized Market.
  2. Abdulelah Abed Althagafi, Assistant Professor, The University of Business and Technology, Saudi Arabia.
    Title: Critical Comparison of Social Media Marketing Technologies in HE of Saudia Arabia and Scotland for International Student Recruitment.
  3. Sandra Miranda, Lecturer, Lisbon College of Communication, Polytechnic Institute of Lisbon, Portugal.
    Title: Exploring Motivations and Preferences in Digital Influencer Engagement among American and Portuguese Higher School Students.

13:30-14:30 Lunch

14:30-16:30 Session 8
Moderator: Hemmat Safwat, Director, Energy Consultant, Greece.
  1. Gulem Atabay, Full Professor, Izmir University of Economics, Türkiye.
    Title: The Role of Interprofessional Education on Positive Attitude Development: An Experimental Study on Nursing and Medical Students.
  2. Jeremy Swanston, Associate Professor, University of Iowa, USA.
    Title: Centering Community Voices in Design: Project PEER.
  3. Radka Leskova, Assistant Professor and Researcher, University of Economics in Bratislava, Slovakia.
    Title: Sustainability Assessment and the Importance of Environmental Indexes for Companies Operating in Slovakia.
  4. Ricardo Teixeira Veiga, Full Professor, Federal University of Minas Gerais, Brazil.
    Márcio Augusto Gonçalves, Full Professor, Federal University of Minas Gerais, Brazil.
    André Torres Urdan, Full Professor, UNINOVE, Brazil.
    Celso Augusto de Matos, Assistant Professor, University of Lisbon, Portugal.
    Title: Building Sustainable Business Models through a Hierarchical Ethical Approach and S-D Logic.
  5. Panagiotis Anastasopoulos, Associate Professor, University at Buffalo, USA.
    Title: Using Statistical and Econometric Modeling to Enhance Predictive Machine Learning in Transportation Safety Research: A Theoretical Framework.
  6. Irina Rodriguez De La Flor, Researcher and CEO IMI, University of Alcalá, Spain.
    Title: Inner Management and a Possible New Type of Human Intelligence.

 

17:00-20:00 Session 9
Old and New-An Educational Urban Walk
The urban walk ticket is not included as part of your registration fee. It includes transportation costs and the cost to enter the Parthenon and the other monuments on the Acropolis Hill. The urban walk tour includes the broader area of Athens. Among other sites, it includes: Zappion, Syntagma Square, Temple of Olympian Zeus, Ancient Roman Agora and on Acropolis Hill: the Propylaea, the Temple of Athena Nike, the Erechtheion, and the Parthenon. The program of the tour may be adjusted, if there is a need beyond our control. This is a private event organized by ATINER exclusively for the conference participants.

20:30-22:00
Dinner


Wednesday 3 July 2024
An Educational Visit to Selected Islands
or Mycenae Visit


Thursday 4 July 2024
Visiting the Oracle of Delphi


Friday 5 July 2024
Visiting the Ancient Corinth and Cape Sounion



 

Conference Venue: 9 Chalkokondili Street, 10677 Athens, Greece

 

+30 2103634210
+30 2103634209

 

 

 

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