Athens Institute for Education and Research
A World Association of Academics and Researchers

List of Papers to be Presented
This list includes only those who have registered for the conference (i.e. those who have paid the registration fee). It does not include those who have received an acceptance letter but who have not yet sent in their registration form. The list will be updated weekly. This current version was produced on 21 June 2023.
  1. Khaled Aboulnasr, Chair & Associate Professor, Florida Gulf Coast University, USA.
    Title: Brand Activism Backlash: The Role of Social Identity Threat and Negative Emotions.
  2. Adnane Alaoui, Senior Lecturer, Liverpool John Moores University, UK.
    Natalia Guilluy-Sulikashvili, Associate Professor, Lille Catholic University, France.
    Title: Does Word-Of-Mouth’s Weight Differ between Countries? A Comparative Study of China, England and Russia.
  3. Mihai-Florin Bacila, Associate professor, Babes-Bolyai University, Romania.
    Title: Enhancing the RFM Based Segmentation for Telecommunications Companies.
  4. Juan Carlos Chica Mesa, Associate Professor, National University of Colombia, Colombia .
    Manuela Salazar Garcia, Student, National University of Colombia, Colombia.
    Title: Concentration and Attention in Games Applied to Education Project.
  5. Raluca Ciornea, Lecturer, Babes-Bolyai University, Romania.
    Title: Influence of Horizontal Downward Extension over the Luxury Parent Brands: Fragrances as Extensions of Luxury Fashion Brands
  6. Batuhan Cullu, Research Assistant, Dokuz Eylul University, Turkey.
    Title: What Cruise Passengers Talk About? A Text Mining Approach to Explore Topics from Online Narratives.
  7. Siphiwe Dlamini, Senior Lecturer, University of Cape Town, South Africa.
    Title: The Influence of Consumption Values on the Purchase Intention of Fast Fashion in South Africa.
  8. Oksana Domina, Researcher, University of Helsinki, Finland.
    Title: Modern Stage of Marketing Development in Ukraine.
  9. Mahmood Hussain, Professor, San Francisco State University, USA.
    Title: From Financial Socialization to Independent Decision: A Cross-Cultural Study of US Millennials’ Financial Behavior.
  10. Frédéric Jallat, Professor, ESCP Business School, France.
    Title: Evaluating Standardization of Marketing Operations & Performance.
  11. Radmila Janicic, Professor, University of Belgrade, Serbia.
    Title: The Experience Marketing in Promotion of Countries’ Cultures, Art and Literature.
  12. Warveni Jap, Assitant Professor, Thompson Rivers University, Canada.
    Title: China’s BRI: Modern Global Connectivity, Prosperity, and Harmony.
  13. Nadia Jimenez, Associate Professor, University of Burgos, Spain>
    Sonia San Martín, Full Professor, University of Burgos, Spain.
    Paula Rodriguez-Torrico, Assistant Professor, University of Burgos, Spain.
    Francisco Liebana-Cabanillas, Full Professor, University of Granada, Spain.
    Cristina Torrego, Student, University of Burgos, Spain.
    Title: Consumer Perception of Metaverse Experience.
  14. Sami Kajalo, Senior Lecturer, Aalto University, Finland.
    Title: A Psychological Inquiry into Consumers’ Motivations to Participate in the Sharing Economy.
  15. Maria Kalyvaki, Assistant Professor, Minnesota State University, USA.
    Title: A Study on Crisis Communication in the Food Industry and its Impact on Marketing.
  16. Nanda Kumar, Professor, The University of Texas, USA.
    Parneet Pahwa, Clinical Assistant Professor, The University of Texas at Dallas, USA.
    B.P.S. Murthi, Professor, The University of Texas at Dallas, USA.
    Title: Modelling Heterogeneity in Choice Models, Household Level Heterogeneity in Reference Price Effects: Should National Brands Care?
  17. Ceren Koksal, Master Student, Istanbul University, Turkey.
    Eda Yilmaz Alarcin, Associate Professor, Istanbul University, Turkey.
    Title: The Effects of Cultural Values on Word-of-Mouth Marketing in Health Services.
  18. Laure Lavorata, Professor, University of Reims Champagne Ardenne, France .
    Yohan Gicquel, Assistant Professor, University of Reims Champagne Ardenne, France.
    Title: Champaign’s Brands and CSR: What is the Consumer’s Perception? What Issues?
  19. André Leroux, Professor, University of Poitiers, France.
    Thomas Stenger, Full Professor, University of Poitiers, France.
    Title: A Typology of Social Media: A Quantitative Approach Based on Consumers Use.
  20. Eva María Murgado-Armenteros, Associate Professor, University of Jaen, Spain.
    Sergio Valdelomar-Munoz, PhD Student, University of Jaen, Spain .
    Elisa Garrido-Castro, Assistant Professor, University of Jaen, Spain.
    Title: Biodiversity as a Term for Improving Environmental Awareness: An Exploratory Analysis.
  21. Hiroshi Onishi, Associate Professor, Chuo University, Japan.
    Title: Does Deregulation of Health Claims on Functional Food Package Design Change Consumers’ Purchase Behaviors?
  22. Tianjiao Qiu, Professor, California State University, USA.
    Title: Entrepreneurial Knowledge and Country Risks on Entrepreneurial Market Expansion.
  23. Adel Sakr, Assistant Professor, Webster University Athens, Greece.
    Title: A Content Analysis of Visual Metaphor in Print Advertising.
  24. Sanjay Sisodiya, Associate Professor, University of Idaho, USA.
    Title: Managing Brand Equity: An Investigation of Brand Franchises.
  25. Simona Stan, Professor, University of Montana, USA.
    Carmen Barb, Lecturer Lucian Blaga University of Sibiu, Romania.
    Title: Local Branding: Effects of Conditions and Congruence among Local Identity Levels.
  26. Cansu Yildirim, Assistant Professor, Dokuz Eylül University, Turkiye.
    Title: The Effect of Failure and Stability on Satisfaction, Negative WOM and Repurchase Intention: Insights from an Online Retailer’s Service Failure.
  27. Tatiana Zalan, Associate Professor, American University in Dubai, UAE.
    Elissar Toufaily, Associate Professor, American University in Dubai, UAE.
    Title: How Consumers Value NFTs in a Nascent Market.
  28. Eylem Gevrek, Assistant Professor, Catolica Porto Business School, Portugal.
    Title: What Explains the Gender Gap in Gender Role Attitudes? Evidence on Intergenerational Transmission of Gender Social Norms among Immigrants.
  29. Konstantinos Giannakas, Professor, University of Nebraska-Lincoln, USA.
    Title: The Role of Cooperatives in Innovation Licensing.
  30. Javier Martinez Morales, Professor, Autonomous University of Chihuahua, Mexico.
    Title: Is there a Relationship Between Human Development and Life Satisfaction? The Case of Mexico.
  31. Norman Sedgley, Professor, Loyola University Maryland, USA.
    Title: The Skilled Worker Premium and Labor’s Share of Income: Recent Trends in US Manufacturing.
  32. Nafisa Vaz, Research Associate, Goa Institute of Management, India.
    Title: Social Media Marketing in Hospitals: Ethical Considerations during a Pandemic.
  33. Berna Bridge, Lecturer, Oxford International Study Centre, UK.
    Title: Is Collegiality an Attainable Ideal in the Turkish Culture?
  34. Kenneth Chau, Associate Professor, University of British Columbia, Canada.
    Bushra Usman, Αssociate Professor, Forman Christian College (A Chartered University), Pakistan.
    Title: Green Venturing: What to Learn.
  35. Paul Davidson, Associate Professor, Queensland University of Technology, Australia.
    Title: Managing Trust and New Technology: Lesons from the History of Military Decision Making.
  36. Mehmet Gençer, Professor, Izmir University of Economics, Turkey.
    Title: Data Literacy in Business Curriculum: A Case Study of Student Reception and Success Factors.
  37. Lihang Liu, PhD Student, Shanghai International Studies University, China.
    Zheng Fan, Professor, Shanghai International Studies University, China.
    Peihua Fan, Associate Professor, Shanghai International Studies University, China.
    Title: How does Cultural Distance affect Chinese Companies’ Outward Foreign Investment? Evidence from the Belt and Road.
  38. Jamal Maalouf, Assistant Professor, American University of Sharjah, UAE.
    Title: Perpetual Crisis and Small Business Survival: SME Experiences and Strategies from Beirut, Lebanon.
  39. Yohann Mauger, Assistant Professor, Jing Liu, Assistant Professor, USA.
    Richard Gilson, Associate Professor, Northern Kentucky University, USA.
    Denise Luethge, Professor, Northern Kentucky University, USA.
    Title: A Minimum Viable Product Approach for Innovation and New Program Launch in Business Education.
  40. Alireza Nazarian, Senior Lecturer, University of Westminster, UK.
    Title: Cultural Perception toward Leadership Style and Its Impact on OCB Please.
  41. J. Stagliano, Professor, Saint Joseph’s University, USA.
    Title: Did Firms with “Lean” Management Fare Better than Others in the COVID-19 Pandemic? Some Recent Empirical Evidence on Profitability.
  42. Florence Dzame, United States International University Africa, Kenya.
    Title: A Study of Gender-based Institutional Barriers to Progression into Leadership Roles for Women Journalists in Kenya.