Special Topics in Economics & Management

lvis C. Foster, Nektarios Tzempelikos, Chris Sakellariou and Panagiotis Andrikopoulos

ISBN: 978-960-598-103-7, 214 pages

First published in 2017 by ATINER

Price: Paperback: 50 (It includes Shipping and Handling)

Electronic copy: 30

Table of Contents

Special Topics in Economics & Management: An Introduction

i

lvis C. Foster, Nektarios Tzempelikos, Chris Sakellariou & Panagiotis Andrikopoulos

 

Marketing & Management

1.

Exploring Consumer Intention to Participate in a Product Recall Campaign: The Moderating Impact of Brand Attitude

Francesca Magno

3

2.

Surrogate Advertising in India: Legal Framework, Practice and Challenges Ahead

Ruchi Gupta

15

3.

Bank Customer Relationship Management: Evidence from Croatia

Anita Pavković & Ivana Galić

31

4.

Chequered Flag or Red Flag: Survival Analysis of Formula One Teams

Onur Burak Celik

45

5.

Developments in Mobile Commerce: Marketing Opportunities Create the Need for Risk Awareness and Management

Patrick L. Brockett, Linda L. Golden & Anji Song

57

6.

Growing Concept in Retailing: Shopping Malls in Istanbul between 2004-2014

Filiz Çakır Zeytinoğlu, Mert Uydacı, Ebru Çağlayan Akay, Başak Değerli & Nevin Karabıyık Yerden

83

conomic Integration

7.

Did the Euro Harm the Greek Economy?

L. Jan Reid

99

8.

The Political Economy of the EUs Response to the Greek Debt Crisis

Fahrettin Sumer

109

Public Policy

9.

Tax Arrears and their Recovery Performance in Poland

Małgorzata Magdalena Hybka

139

10.

Institution Building to Foster Development: Cambodias Trade Union Setting in Discussion

Nathalie Homlong & Elisabeth Springler

153

Micro, Small and Medium-sized Enterprises

11.

An Insurance-based Approach to Improving SME Cyber Security

Richard Henson & Duncan Sutcliffe

171