Challenges in International Communication

Edited by Margarita Kefalaki and Yorgo Pasadeos

ISBN: 978-960-9549-72-1, 322 pages

First published in 2012 by ATINER

Price: Paperback: 50 (It includes Shipping and Handling)

Electronic copy: 30

 

Table of Contents

 

1.

Challenges in International Communication: An Introduction

Margarita Kefalaki and Yorgo Pasadeos

1

 

Part A: Media and Communication

2.

This Is War and Shepherds of Helmand: Framing the Iraq and Afghanistan Wars through Images and Testimony

Catherine Ann Collins

11

3.

Framing the Mavi Marmara: Constructing/Controlling the Event

Jeanne E. Clark

23

4.

Online Book Marketing, Selling and Distribution in Malaysia

Tang Mui Joo

35

5.

Effective Media-monitoring Reports: Framing, Measurement and Evaluation

Mariam Gersamia

47

6.

Television and Personal Values in Zambia

Moses Hamungole and Keith Roe

55

7.

Media Literacy through Derrida's Deconstruction: The Case of the Rejection of Anti-Militarists in Turkey on Media Texts

Burcu Kaya Erdem

69

8.

Italian Governmental Media Campaigns to Prevent HIV/AIDS: An Effectiveness Study

Valentina Bazzarin and Pina Lalli

81

9.

A Propaganda of Commodities: Militarism in British Advertising

Rachel Grainger

95

10.

The Image of Woman in Television Program

Nawiroh Vera

105

Part B: New Technology in Communication

11.

New Media, New Me: Using New Media Technologies to Improve Health Literacy in Children at Risk for Overweight and Obesity

Kim Bissell and Scott Parrott

117

12.

Communicating Environmental Issues in an Undergraduate Journal

Lucille Mazo, Nicholas Chen, Andrea Church, Melissa Cloutier, Danielle A. Paradis, Davin Robertson and Courtney Rupertus

129

13.

Some Fuzzy Concepts in Human-computer Interaction

Simone Diamanti

141

14.

The Turkish Extreme Right Online Network: The Case of the Nationalist Action Partys Website

Nazlı Ülbay Aytuna

153

15.

Who is the Owner of Personal Data Base: Consumers Feelings and Concerns about Data Privacy in Turkey

Serpil Karlıdağ and Zeliha Eser

163

16.

Online Newspapers: Private or Public Spheres?

Memory Mabika

175

17.

Caucasus in German Online Media

Dali Osepashvili

187

18.

Media Credibility and Political Affiliation: A Malaysian Perspective

Chan Eang Teng, Tang Mui Joo and Satwant Singh A/L Karam Singh

193

19.

The Enchanted Maze Instructions - Research and Technological Innovation for Integration

Raffaella Conversano and Maurizio Binacchi

207

Part C: Communication Themes

20.

The Raising of the Exocet:

The Use of Heritage Charm to sanitise Warfare and the beginnings of Postmodern War Representation in the Malvinas/Falklands Conflict

Will Barton

221

21.

Masculinity Unredeemed: Masochism, Masquerade and the Absent Other of World Trade Center

Glen Donnar

227

22.

Communicating the City Identity: UNESCO Creative Cities

Eleonora Diamanti

239

23.

Cross-Cultural Communication. Cultural Meeting with Islamic World

Eugenia Laura Popa

247

24.

Rhetoric Studies in the New Era of Communication: Trends and Perspectives

Corina Barbaros

257

25.

Turning Crisis into an Opportunity: 2009 Flood in Istanbul and Evkur Example

Fatma Göksu and Murat Güreşçi

269

26.

Social Value Structure and Advertisements

Seda Çakar Mengü and Ceyda Ilgaz Büyükbaykal

289

27.

The Effectiveness of Stadium Advertising on Brand Awareness

Mert Batu

299

28.

A General Outlook of Conjugal Union and Marriage in Turkey in the Context of Popular Culture, New Media

Öykü Ezgi Yıldız, Ceyda Deneçli and Sevda Deneçli

309