Tourism Destinations and Tourism Businesses:

Issues of Competition and Cooperation

Edited by Nathalie Homlong

ISBN: 978-960-9549-83-7268 pages

First published in 2012 by ATINER

Price: Paperback: 50 (It includes Shipping and Handling)

Electronic copy: 30

Table of Contents

1.

Tourism Destinations and Tourism Businesses: Issues of Competition and Cooperation - An Introduction

Nathalie Homlong

1

Part I: Tourism Marketing and Destination Management

2.

Im Interested in a Lakeside Cottage with a Sauna and a Rowing Boat A Case Study of Russian Tourists in Finland

Katri Jakosuo

9

3.

Turkish Tourists Perception of Greece as a New Destination Choice

Özcan Yağcı

23

4.

Tourism Image of Highland Destination in Malaysia: A Case Study of Frasers Hill

Azlizam Aziz, Nurul Amirah Zainol and Sam Shor Nahar Yaakob

33

Part II: Networks, Collaboration and Training

5.

eCollaboration Among Tourism SMEs: Why it Works, why it doesnt - An Empirical Study from Australia

Lois Burgess, Carole Alcock and Michael Jones

49

6.

Exploring Business-to-Business Relationship Marketing Practices: Brazil vs. Portugal

Armando Luís Vieira

65

7.

Tourism, Niche Strategy and Networks as Factors for both Entrepreneurship and Rural Sustainability

Anabela Dinis

77

8.

A Study of the Relationship between Evaluation of Training Effectiveness and Service Quality in the Chinese Fast Food Chain industry

Wen-Hwa Ko

93

Part III: Issues Influencing Competitiveness

9.

Human Capital and Innovation as Determinant Factors of Competitiveness: An Application to the Balearic Hotel Industry

María Tugores

111

10.

Tourism in Spanish Autonomous Regions: An Economic Study about the Main Differences between them

Bartolomé Marco-Lajara, Francisco García-Lillo, Vicente Sabater-Sempere and Mercedes Úbeda-García

125


11.

Trends in Guest Satisfaction from 1994 to 2009 in the U.S. Hotel Industry: Interpretation and Analysis of the American Customer Satisfaction Index (ACSI) Model

Arjun J. Singh, Bonnie J. Knutson, Jae Min Cha, and SeungHyun Kim

141

12.

International Tourists Perceptions of Crime-Risk and their Future Travel Intentions during the 2010 FIFA World Cup in South Africa

Richard George

159

Part IV: Sustainable Tourism

13.

Sustainable Tourism in World Heritage Site Geiranger in Western Norway? Challenges in Visitor Management

Nathalie Homlong

189

14.

Analysis of the Tourism Development Potential of the Val dAgri National Park

Margaretha Breil, Mariaester Cassinelli and Livio Chiarullo

203

15.

Energy and Environmental Initiatives for Sustainable Operations in Greek Hotels

Eva Maleviti, Yacob Mulugetta and Walter Wehrmeyer

217

Part V: Tourism Data and Accounting

16.

The Official Data and the Underestimated Tourist Flow: The Sardinia Case

Giovanna Gonano, Francesco Scalone and Giulia Contu

227

17.

Enhancing the Applicability of Uniform Hotel Accounting in Hong Kong

Shanshan Ni, Wilco Chan and Kevin Wong

241