Challenges and Prospects in Tourism Research

Challenges and Prospects in Tourism Research

Edited by Margarita Kefalaki and Daniel Tixier

ISBN: 978-960-6672-94-1, 504 pages

First published in 2010 by ATINER

Price: Paperback: 60€ (It includes Shipping and Handling)

Electronic copy: 30€

Table of Contents

List of Contributors
1.	Challenges and Prospects in Tourism Research: An Introduction Margarita Kefalaki and Daniel Tixier	1
Part I: Tourism Development
2.	Policy Challenges facing the Development of Employability Skills in Higher Education Business Programs – The EU and Australia Nina Mistilis	11
3.	A Geographical Perspective of Tourism Types and Environmental Dynamics: The Development of a Theoretical Model Holly M. Donohoe and George Karlis	25
4.	Sustainable Development Challenges in Small Islands Daniel Tixier	43
5.	Determining Host Attitudes Toward Tourism Impacts in a Small Island Economy - A Case of Mauritius Thanika Devi Juwaheer and Robin Nunkoo	55
6.	Market Orientation: A Theoretical Framework for Rural Tourism Ana Isabel Polo Peña and Dolores María Frías Jamilena	69
7.	Description of Energy Consumption in Greek Hotels, Under the Influence of the Greek and EU Legislative Framework Eva Maleviti, Yacob Mulugetta and Walter Wehrmeyer	83
8.	Expansion of Foundation and Facilities in Tourism Industry: The Case of Rural Tourism in Iran Mehri Azani, Roya Baharlooie, Shahla Zamani and Sedigheh Mardani	95
9.	Iran Ecotourism-Object: Tourism of Esfahan Province Mehri Azani, Hamed Shafiee and Sara Sayedeh Vatanpour	111
10.	Hidden Tourism Treasures in the Arid Areas of Southern Africa: The Case of the Karoo, Namaqualand and the Kgadaghadi Desert Nana Adu-Pipim Boaduo FRC and Khazamula Samson Milondzo	131
11.	Modern Tendencies of International Tourism Aisulu Abdykadyrova, Abjapar Ergeshov and Rahat Kermaliev	151
12.	The Application of GAP Analysis in the Greek Legislative Framework for Improving Energy Performance in the Greek Hotel Sector using Case Studies across Europe Eva Maleviti, Yacob Mulugetta and Walter Wehrmeyer	165
13.	Sunshine Coast Residents’ Perceptions of Tourism Impacts: A Longitudinal Study Bishnu Sharma and Pam Dyer	175
Part II: Tourism Marketing
14.	Factors Affecting Meeting Participation Intentions: The Case of Academic Conference Tourism Cleopatra Veloutsou and Chrysovalantis Chreppas	189
15.	The Brand Image of Maurituus as a Holiday Destination: Perceptions of European Tourists Perunjodi Naidoo, Ramesh Durbarry and Prabha Munhurrun	211
16.	How Dynamic is Tourism Demand? Clive L. Morley	223
17.	Spa Tourism: A Country Comparison Mary Wisnom and Sherie Brezina	233
18.	A Study of Venue Marketing Mix for MICE Industry in Thailand Kaedsiri Jaroenwisan and Bung-on Chartrungruang	241
19.	Tourism and the Holding of Mega Sport Events: Implications for Future Administrators George Karlis and Kostas Karadakis	255
20.	Comparison of the Communication Strategies of High-end Ski Resorts in Europe and North America Daniel Tixier	263
21.	Attraction Accountability: The Impact of New Attractions on the Performance of (European) Theme Parks (Towards an Attraction Response Matrix) Pieter C.M. Cornelis	283
22.	Evaluation of the New Trends in Marketing in Terms of Country Promotion: A Case Study in Turkey Ali Yayli and Ramazan Pars Şahbaz	297
23.	Potential Sport-event Participants’ Travel Motivations and Demands concerning Sport Tourism: The 2008 Beijing Olympic Game Tzu-Hui Tseng, Ching-Cheng Shen and David Y. Chang	315
Part III: Tourism Management
24.	Exploring the Impacts of Foreign Labour Force in the Hotel Industry of Cyprus Stefanos N. Nachmias and Niki Kyriakidou	337
25.	Managerial Perceptions of Quality Management in the Tourism Industry B.P. Lingaraj, David Lai Wai and Kiran Dookhony-Ramphul	349
26.	Crisis Management Plans for the Tourism Industry Margarita Kefalaki	361
27.	Nature Interpretation Activities in National Parks: Effects on Customer Loyalty and the Intention of Recommending the Park Laurent Bourdeau and Pascale Marcotte	369
28.	Managers Training and Development in the Egyptian Hospitality Industry Tamer Atef, Farida Megahed and Mahmoud Hewedi	387
29.	Does Size Matter for Innovation Capabilities of Hospitality Sector: The Case of Mugla-Turkey Ummuhan Gokovali and Mehmet Avci	405
30.	The Efficient Factors and Strategies in Increasing the Efficiency of Personal Selling and Selling Efforts at Accommodation Enterprises Düriye Bozok and Emirhan Yikilmazpehlivan	419
31.	An Investigation of the Significant Measures of the Balanced Scorecard Perspectives and the Strategy Map in the Service Industry (Evidence from a Chain-Hotel in Iran) Mohammad Namazi and Amin Nazemi	429
32.	Customer Relationship Management (CRM): An Application on Tourism Sector Mehmet Nurettin Alabay and Ali Yayli	453
33.	The Restructuring of Restaurants: A Case Study in Turkey İrfan Yazicioğlu and Ramazan Pars Şahbaz	471
34.	Industrial Tourism: What Company Directors and Customers Really Want Didier Roche	489

List of Contributors