Challenges and Prospects in Tourism Research

Edited by Margarita Kefalaki and Daniel Tixier

ISBN: 978-960-6672-94-1, 504 pages

First published in 2010 by ATINER

Price: Paperback: 60 (It includes Shipping and Handling)

Electronic copy: 30

 

Order Form

 

Table of Contents

List of Contributors

 

1.

Challenges and Prospects in Tourism Research: An Introduction

Margarita Kefalaki and Daniel Tixier

1

Part I: Tourism Development

2.

Policy Challenges facing the Development of Employability Skills in Higher Education Business Programs

The EU and Australia

Nina Mistilis

11

3.

A Geographical Perspective of Tourism Types and Environmental Dynamics: The Development of a Theoretical Model

Holly M. Donohoe and George Karlis

25

4.

Sustainable Development Challenges in Small Islands

Daniel Tixier

43

5.

Determining Host Attitudes Toward Tourism Impacts in a Small Island Economy - A Case of Mauritius

Thanika Devi Juwaheer and Robin Nunkoo

55

6.

Market Orientation:

A Theoretical Framework for Rural Tourism

Ana Isabel Polo Peña and Dolores María Frías Jamilena

69

7.

Description of Energy Consumption in Greek Hotels, Under the Influence of the Greek and EU Legislative Framework

Eva Maleviti, Yacob Mulugetta and Walter Wehrmeyer

83

8.

Expansion of Foundation and Facilities in Tourism Industry: The Case of Rural Tourism in Iran

Mehri Azani, Roya Baharlooie, Shahla Zamani

and Sedigheh Mardani

95

9.

Iran Ecotourism-Object: Tourism of Esfahan Province

Mehri Azani, Hamed Shafiee and Sara Sayedeh Vatanpour

111

10.

Hidden Tourism Treasures in the Arid Areas of Southern Africa: The Case of the Karoo, Namaqualand and the Kgadaghadi Desert

Nana Adu-Pipim Boaduo FRC and Khazamula Samson Milondzo

131

11.

Modern Tendencies of International Tourism

Aisulu Abdykadyrova, Abjapar Ergeshov and Rahat Kermaliev

151

12.

The Application of GAP Analysis in the Greek Legislative Framework for Improving Energy Performance in the Greek Hotel Sector using Case Studies across Europe

Eva Maleviti, Yacob Mulugetta and Walter Wehrmeyer

165

13.

Sunshine Coast Residents Perceptions of Tourism Impacts: A Longitudinal Study

Bishnu Sharma and Pam Dyer

175

Part II: Tourism Marketing

14.

Factors Affecting Meeting Participation Intentions:

The Case of Academic Conference Tourism

Cleopatra Veloutsou and Chrysovalantis Chreppas

189

15.

The Brand Image of Maurituus as a Holiday Destination: Perceptions of European Tourists

Perunjodi Naidoo, Ramesh Durbarry and Prabha Munhurrun

211

16.

How Dynamic is Tourism Demand?

Clive L. Morley

223

17.

Spa Tourism: A Country Comparison

Mary Wisnom and Sherie Brezina

233

18.

A Study of Venue Marketing Mix for MICE Industry in Thailand

Kaedsiri Jaroenwisan and Bung-on Chartrungruang

241

19.

Tourism and the Holding of Mega Sport Events:

Implications for Future Administrators

George Karlis and Kostas Karadakis

255

20.

Comparison of the Communication Strategies of High-end Ski Resorts in Europe and North America

Daniel Tixier

263

21.

Attraction Accountability: The Impact of New Attractions on the Performance of (European) Theme Parks (Towards an Attraction Response Matrix)

Pieter C.M. Cornelis

283

22.

Evaluation of the New Trends in Marketing in Terms of Country Promotion: A Case Study in Turkey

Ali Yayli and Ramazan Pars Şahbaz

297

23.

Potential Sport-event Participants Travel Motivations and Demands concerning Sport Tourism: The 2008 Beijing Olympic Game

Tzu-Hui Tseng, Ching-Cheng Shen and David Y. Chang

315

Part III: Tourism Management

24.

Exploring the Impacts of Foreign Labour Force in the Hotel Industry of Cyprus

Stefanos N. Nachmias and Niki Kyriakidou

337

25.

Managerial Perceptions of Quality Management in the Tourism Industry

B.P. Lingaraj, David Lai Wai and Kiran Dookhony-Ramphul

349

26.

Crisis Management Plans for the Tourism Industry

Margarita Kefalaki

361

27.

Nature Interpretation Activities in National Parks:

Effects on Customer Loyalty and the Intention of Recommending the Park

Laurent Bourdeau and Pascale Marcotte

369

28.

Managers Training and Development in the Egyptian Hospitality Industry

Tamer Atef, Farida Megahed and Mahmoud Hewedi

387

29.

Does Size Matter for Innovation Capabilities of Hospitality Sector: The Case of Mugla-Turkey

Ummuhan Gokovali and Mehmet Avci

405

30.

The Efficient Factors and Strategies in Increasing the Efficiency of Personal Selling and Selling Efforts at Accommodation Enterprises

Düriye Bozok and Emirhan Yikilmazpehlivan

419

31.

An Investigation of the Significant Measures of the Balanced Scorecard Perspectives and the Strategy Map in the Service Industry (Evidence from a Chain-Hotel in Iran)

Mohammad Namazi and Amin Nazemi

429

32.

Customer Relationship Management (CRM): An Application on Tourism Sector

Mehmet Nurettin Alabay and Ali Yayli

453

33.

The Restructuring of Restaurants: A Case Study in Turkey

İrfan Yazicioğlu and Ramazan Pars Şahbaz

471

34.

Industrial Tourism: What Company Directors and Customers Really Want

Didier Roche

489