Variety in Mass Communication Research

Edited by Yorgo Pasadeos

ISBN: 978-960-6672-46-0, 376 pages, Hardback

First published in 2009 by ATINER

Price: Paperback: 50 (It includes Shipping and Handling)

Hardcover: 90 (It includes Shipping and Handling)

Electronic copy: 30

Order Form

Table of Contents

1.

Variety in Mass Media Research: An Introduction

Pasadeos, Y.

1

Part 1: Journalism Issues

2.

Journalists Attitudes to Readership Studies:

A Study of Newspaper Journalists and Editors-in-Chief in Sweden

Andersson, U.

9

3.

Mary Lou Brown, Country Editor: Larry Flynts Gadfly in Plains, Georgia

Merrick, B.G.

21

4.

From Watch Dog to Guard Dog:

The Media and Official Sources

Richards, T. and Sedo, D.R.

37

5.

Language and Ethnic Alterity: Depreciative References

within the Actual Romanian Written Press

Seceleanu, A. and Chirea-Ungureanu, C.

47

6.

An Analysis of Perceptions of Press Freedom:

An Islamic Perspective

Sedu, N.

59

7.

Journalism of Attachment: Did ITN Lie?

How the Media Created the Outcome of the War in Bosnia

Topić, M.

73

8.

Communicating EU in China:

News Media, Foreign Policy, and National Interests

Zhang, L.

85

Part 2: New Technologies

9.

The Virtual Sphere 2.0:

The Internet, the Public Sphere and Beyond

Papacharissi, Z.

101

10.

Who is the Father of the Internet?

The Case for Donald Watts Davies

Harris, T.

123

11.

Why MySpace Works: An Explorative Research into Key Success Factors of Social Network Sites

Evens, T. and Mechant, P.

135

12.

Modeling Media in Web 2.0 Environment

Vengerov, A.

149

13.

The Legal Implications of Electronic Publishing in the 21st Century

Werkers, E.

161

Part 3: Advertising

14.

Challenges for TV Advertising in a Changing Media Environment

Berte, K.

179

15.

Selling by Laughs. The Place of Comedy on the Advertising Discourse

Camilo, E.J.M.

191

16.

The Conditions of Artistic Creativity: British Poster and Print Advertising during the late 1960s and 1970s

Grainger, R.

205

Part 4: Perceptions

17.

Does your Name Project your Desired Image? Personal Names as the Tool for Impression Management and its Effectiveness

Cheang, J.

219

18.

Media Environment and Crisis Communication

Ma, R.

227

19.

Actively Seeking Cynicism? The Relationship of Corruption Perceptions and Media Exposure among Members of the American Millennial Generation

Mitchell, R.K., Nelson, C.L. and. Fife, E.M.

235

Part 5: Media Effects

20.

Young People and New Communication Technologies:

Cross-media Consumption and its Effects on Cognitive and Affective Development

Papaioannou, T. and Roussou, N.

251

21.

The Influence of Family, Peer and Media Communication

on the Prosocial Behavior of Young Adults in Two Cultures

Werder, O.H.

273

Part 6: Education Issues

22.

Testing Facebook as a Classroom Management Tool

Drummond, W.J.

287

23.

Establishing an American-Like Model of Communication Education in a Conservative Arab Community:

Lessons Learnt

Hashem, M.E.

297

Part 7: Miscellaneous Communication Studies

24.

Media Ownership Concentration in Romania:

A Threat to Pluralism and Media Freedom?

Baya, A.

327

25.

Business Model Issues of Citizen Media

Braet, O. and Nulens, G.

337

26.

Evolving Globally for the International Cruise Passenger

Roberts, C.

355

27.

Contemporary Cinema: Reading the Film Culture of Greece through the Pages of the Cinema Journal during the Era of the Military Dictatorship

Samoili, I.

 

367