Mass Media Research: International Approaches

Edited by Yorgo Passadeos & Dimitra Dimitrakopoulou

ISBN: 978-960-6672-14-9, 400 pages, Hardback

First published in 2006 by ATINER

Price: Paperback: 50€ (It includes Shipping and Handling) Hardcover 90€ (It includes Shipping and Handling)

Electronic copy: 30€

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Table of Contents

 

List of Contributors

i

1.

International Approaches to the Study of Mass Media:

An Introduction

Pasadeos,Y. & Dimitrakopoulou, D.

1

Part 1: Persuasive Communication

2.

The Development of the Image of Europe in Political Advertising in Spain. European Parliamentary Elections 1987 to 2004

Capdevila, A., Gomez, L. & Aubia, L.

9

3.

Political Leadership and Persuasion Skills: An Example Study on Erdogan and Baykal

Doruk, E.K. & Guresci, M.

21

4.

The Contingency Theory of Accommodation in Public Relations and its Applicability to the Telecommunication Sector in Egypt

El Bakry, R.H.

33

5.

The Relationship between Advertising and Cross-Culture: A Content Analysis of Turkish and Arabic Advertising

Karagoz, E. & Cilizoglu, Y.G.

47

6.

How Oprah Winfrey and General Motors Used a $7 Million Product Placement on the Oprah Winfrey Show to Gain Television Publicity across the United States

King, J.M. & Lynch, A.

59

7.

Social Campaigns Supporting Education as a Public Relations Tool: Characteristics of Web Sites

Ozturk, M.C. & Ozkocak, L.

69

8.

Celebrity Endorsement Advertising: A Prevailing Tendency in Fashion Brands

Quintas Froufe, N. & Quintas Froufe, E.

79

9.

Negative Aspects of the Affirmed Messages:  Advertorial Journalism

Uydaci, M., Odyakmaz, N. & Caglar, S.

89

10.

Persuasive Claims on Turkish Television Commercials

Yilmaz, R.A.

101

11.

The Global Fight Against Obesity: A Comparative Analysis of Media-Related Causes and Prevention Efforts

Werder, O.H.

111

Part 2: Media Portrayals

12.

Breast Cancer Portrayals in Entertainment Media

Huang, J.  & Gula J.

123

13.

Crisis Communication on News Portals:  Onur Air

Karsak, B. & Yilmaz, E.

133

14.

Food Science: Media Coverage of Genetically Modified Foods in the United States and France, 1998-2002

Murphy, P.  & Vilceanu, O.

141

15.

Whose Stereotypes and Prejudices are we Talking about? One Soap Opera and Two Nations

Orhon, E.N.

153

16.

A Comparative Study of Events Argued in Local/ National Turkish Media: Analysis of Coverage of Children in a Malatya Orphanage

Ozan, R.

161

17.

State, Agency and Power in Contemporary Film and Television

Price, S.

173

18.

Symbolic Annihilation of Women in the Turkish Daily Press

Tanriover, H.U. & Yuce, O.D.

183

19.

From “Coons” to “Croons” to Would-Be “Bloods” and Crips”: Representations and the Social Construction of Black Identity in the U.S. Media

Williams-Witherspoon, K.L.H.

193

Part 3: Broadcasting & Film Studies

20.

Habits of Listening to the Radio:  A Case of Anadolu University Students

Ataman, E.O.

207

21.

Short Film Types

Can, A.

221

22.

From ‘Us’ Versus ‘Them’ to ‘Just Us (Yet Still Them)’:

The Revised Representational Significance of KS Lesions in 1990s U.S. Cinema

Hart, K.P.

229

23.

Cultural and Media Imperialism in Thailand:  Real or a Myth?

Karuchit, W.

235

24.

Perceptions of American Serials by the Turkish Audience

Ozmen, S.

245

25.

The Experience of Entertainment in an Interactive Television Show

Sperring, S. & Strandvall, T.

255

Part 4: Visual Communication Issues

26.

Eroded Meanings: Art, Reality, and Photographic Images of Torn Posters

Cross, J.M.

269

27.

The Money Talks:  Currency Notes as Communication Media

Dahanukar, R.

277

28.

Global Implications of Visual Communication

Peterson, V.V.

287

Part 5: Miscellaneous Communication Studies

29.

History, Orientations, and Future Directions of Media Ecology

Anton, C.

299

30.

The Role of Rumor in Creating a Post 9/11/01 War Psyche

Cox, E.S. & Goodman, S.

309

31.

Will Eisner’s Development of the Comic Book Splash Page

Duncan, R.

319

32.

Critical Thinking or Prejudice? Critical Thinking of the Students in the Faculties of Communication in Turkey and Critical Thinking on Media as a Subject

Kocak, A., Kaya, A.Y. & Arun, O.

327

33.

Media Concentration and the Evolution of the Canadian Identity

Kierans, K.

339

34.

Press Concentration, Convergence and Innovation: Europe in Search of a New Communications Policy

Lichtenberg, L.

351

35.

New Media, New Society?

Vanobberghen, W.

363

36.

Judging the Success of the Athens Olympics:  Perceptions and Media Use

Zaharopoulos, T.

373