May 22-24, 2006, Athens, Greece

Session I (Room A)

Chairperson: Dahanukar, R., Entrepreneur & Researcher, Nirmiti (Graphic Design, Co), India.

 Session II  (Room B)

Chairperson: Pasadeos, Y., Head, Media Research Unit, ATINER & Professor, University of Alabama, USA.

 Session III (Room C)

Chairperson: Zaharopoulos, T., Academic Member, ATINER & Professor and Dean, Park University, USA.

1.        Murphy, P., Professor, Temple University, USA & Vilceanu, O., Researcher, Temple University, USA. Food Science: Media Coverage of Genetically Modified Foods in the US and France, 1998-2002.

2.        Sjoberg, U., Senior Lecturer, Halmstad University, Sweden. To be both Swedish and Greek: The Uses of Media among Young People in Greece.

3.        Ozan, R., Assistant Professor, Istanbul University, Turkey. A Comparative Study on the Events Covered in the Turkish Media Argued Out in Local/National Terms: An Analysis of the Kids in Malatya.

4.        Valkonen, S., Researcher, University of Tampere, Finland. Children Acting as Informants of their Mediated Lifeworld.

5.        Roine, M., Researcher, University of Tampere, Finland. Television as a Social Medium in Young Children’s Lives.

1.    Nulens, G., Researcher, Vrije University, Belgium & Daems, M., Researcher, Vrije University, Belgium. Reader Development and Internet. Using a Website for Increasing Cultural Participation.

2.    Vanobberghen, W., Researcher, Vrije Universiteit Brussel, Belgium. New Media, new Society? What The Discourses Surrounding The Introduction of “New” Media in the Past Learn About the (R)Evolution of the Information Society.

3.    de Vinck, S., Researcher, Vrije Universiteit Brussel, Belgium, Cielen, S., Researcher, Vrije Universiteit Brussel, Belgium, Delaere, S., Researcher, Vrije Universiteit Brussel, Belgium & Pauwels, C., Head, Vrije Universiteit Brussel, Belgium. Must Institutions drive Innovation? The Role of Public Service Broadcasters in Implementing Digitization Strategies and the Paradoxal Antagonism of Switchover Policies.

1. Monfils, B., Professor, University of Wisconsin-Whitewater, USA & Nelia Olivencia, Director, Latino Student Programs, University of Wisconsin-Whitewater, USA. A Comparison of English-Language and Spanish-Language Coverage of the 2006 Chilean Presidential Campaign.

2.  Silverblatt, A., Professor, Webster University, USA. Deciphering Karl Rove’s Playbook: American Campaign Tactics and Response Strategies.

3.  Aubia, L., Researcher, Pompeu Fabra University, Spain, Capdevila, A., Lecturer, Rovira Virgili University, Spain & Gomez Puertas, L., Part-Time Teacher, Pompeu Fabra University, Spain. Evolution of the Image of Europe in Spanish Political Propaganda. European Parliament Election 1987-2004. (Monday, 22^nd May morning)

4.  Doruk, E.K., Researcher, Istanbul University, Turkey & Guresci, M., Ph.D. Student, Istanbul University, Turkey. Political Leadership Persuation Skills: Example Study Erdogan and Baykal.

Session IV (Room A)

Chairperson: Murphy, P., Professor, Temple University, USA.

Session V (Room B)

Chairperson: Vanobberghen, W., Researcher, Vrije Universiteit Brussel, Belgium.

Session VI (Room C)

Chairperson: Silverblatt, A., Professor, Webster University, USA.

1.    Orhon, E. N., Assistant Professor, Anadolu University, Turkey. Whose Stereotypes and Prejudices are we Talking about? One Soap Opera and Two Nations.

2.    Simsek, G., Assistant Professor, Selcuk University, Turkey, Uludag, A., Researcher, Selcuk University, Turkey & Aydin, D., Researcher, Selcuk University, Turkey. A Crosscultural Serial: Watching Motives of the Serial “Yabanci Damat” Among University Students in Turkey.

3.    Ferentinou, A., Lecturer, Istanbul Bilgi University, Turkey & Tunc, A., Assistant Professor, Istanbul Bilgi University, Turkey. Are we Alike After All?: The Impact of Television Portrayals of the “Other” on Greek and Turkish University Students.

4.    Arpo, A.R., Program Director, University of Joensuu, Finland. The Noisy and the Silent Attention Code in Internet Discussion Groups.

1.        *Peterson, V., Assistant Professor, Grand Valley State University, USA. Global Implications of Visual Communication.

2.        Werder, O., Assistant Professor, University of New Mexico, USA. The Global Fight Against Obesity: A Comparative Analysis of Media-Related Causes and Prevention Efforts.

3.        *Zaharopoulos, T., Dean, Park University, USA. Judging the Success of the Athens Olympics: Perceptions and Media Use.

4.        Zainal, Z.I., Lecturer, Universiti Putra Malaysia, Malaysia. Malaysian Communication Culture at the Crossroads.

1.     Lynch, A., Assistant Professor, American State University of Sharjah, USA & King, J., Associate Professor, east Tennessee State University, USA. How Oprah Winfrey and General Motors Used a $7 Million Product Placement on the Oprah Winfrey Show to Gain Television Publicity Across the United States.

2.     Ozturk, M.C., Assistant Professor, Anadolu University, Turkey & Ozkocak, L., Researcher, Anadolu University, Turkey. Study of Social Campaigns Supporting Education as A Public Relation Tool in Characteristics of Web Sites Point of View.

3.     Yilmaz, E., Researcher, Galatasaray University, Turkey & Karsak, B., Assistant Professor, Galatasaray University, Turkey. Crisis Communication on New Portals: Onnur Air.

4.     El Bakry, R., Part-Time Faculty, The American University in Cairo, Egypt. The Contingency Theory of Accommodation in Public Relations and its Applicability to the Telecommunication Sector in Egypt.

Session IX (Room A)

Chairperson: *Egan, K., Professor, Brigham Young University, USA.

Session X (Room B)

Chairperson: Veloutsou, C., Head, Marketing, Research Unit, ATINER & Senior Lecturer in Marketing, Department of Business and Management, University of Glasgow, Scotland.

1.    *Kierans, K., Professor, University of King’s College, Canada. Media Concentration and the Evolution of the Canadian Identity.

2.        Swanson, G., Professor, Communication University of China, China & Petrovich, J., Chair, Northwestern University, USA. The Impact of the Beijing 2008 Olympics on Communications Policy and Future Media in China.

3.        Fernandez, S., Assistant Professor, Universidad Carlos III de Madrid, Spain. Accounting for the Future of the Press: Are Newspapers Adapting to Changes?

4.    Donders, K., Researcher, Vrije Universiteit, Belgium, Loisen, J., Teaching Assistant, Vrije Universiteit, Belgium & Pauwels, C., Professor, Vrije Universiteit, Belgium. Actor Positions on the Audiovisual Dossier and the Interinstitutional Dialectics between WTO and UNESCO.

5.    Lichtenberg, L., Managing Director, The Netherlands Press Fund, The Netherlands. Press Concentration, Innovation and Convergence: Europe In Search of a New Communications Policy.

1.          Kaya, A.Y., Assistant Professor, Selcuk University, Turkey, Kocak, A., Associate Professor, Selcuk University, Turkey & Arun, O., Researcher, Middle East Technical University, Turkey. Critical Thinking or Prejudice? Critical Thinking in Turkish Communication Faculty Students and Critical Thinking on the Subject of Media.

2.          Altunbas, H.,  Assistant Professor, Selcuk University, Turkey & Fidan, M., Assistant Professor, Selcuk University, Turkey. The Future of Advertising and Advertising Education in Turkey.

3.          Fidan, M., Assistant Professor, Selcuk University, Turkey & Altunbas, H., Assistant Professor, Selcuk University, Turkey. The Work about Increasing of Public Relations Education in Turkey.

4.          Parsons, M., Lecturer, The Bournemouth University Media School. UK. Course Design for Interactive Media Production.  

Session XI (Room A)

Chairperson: *Peterson, V., Assistant Professor, Grand Valley State University, USA.

Session XII (Room B)

Chairperson: *Kierans, K., Professor, University of King’s College, Canada.

1.        Simons, H., Professor, Temple University, USA. Framing the News: A Rhetorical Perspective.

2.        Danaci Yuce, O., Researcher, University of Galatasaray, Turkey & Ugur Tanriover, H., Associate Professor, University of Galatasaray, Turkey. Symbolic Annihiliation of Women in Turkish Daily Press.

3.        Blake P. J., Adjunct Professor, Temple University, USA. Hurricane Katrina: How a Natural Disaster Forced the American Mass Media to Confront Issues of Race & Class, and How Little it Knew About Either.

4.        Price, S., Lecturer, De Montfort University, UK. Visual and Discursive Representations of Sate Agency and Individual Identity in Contemporary Film and Television.

5.     Huang, H.Y., Assistant Professor, Hawaii Pacific University, USA & Gula, J., Assistant Professor, Hawaii Pacific University, USA. Breast Cancer Portrayals in Entertainment Media.

1.    Uzoglu Baycu, S., Assistant Professor, Anadolu University, Turkey & Ataman, E.O., Assistant Professor, Anadolu University, Turkey. Presentation of Gender Roles in Turkish Magazine Advertisements: “Elele” Magazine.

2.     Yilmaz, R.A., Assistant Professor, Anadolu University, Turkey. Persuasive Claims on Turkish TV Commercials.

3.    Dal, A., Researcher, Anadolu University, Turkey & Yilmaz, H., Researcher, Anadolu University, Turkey. Creating the Meanings: A Semiological Approach to Wine Ads in Turkey.

4.    Pembecioglu Ocel, N., Lecturer, Istanbul University, Turkey. De Beers Ads in Turkish Context: Gold vs. De Beers – Traditions or Solitaire! Freedom Rebelling to Mercantilism?

Session XIII (Room A)

Chairperson: Price, S., Lecturer, De Montfort University, UK.

Session XIV (Room B)

Chairperson: Yilmaz, R.A., Assistant Professor, Anadolu University, Turkey.

1.  Barbu, A.M., Assistant Professor, The Academy of Economic Studies, Romania,  Serbanica, D., Professor, The Academy of Economic Studies, Romania, Boboc, S., Professor, The Academy of Economic Studies, Romania & Ionescu, F.T., Assistant Professor, The Academy of Economic Studies, Romania. Building Successful Brands.

2.  Karagoz, E., Assistant Professor, University of Kocaeli, Turkey & Cilizoglu, G., Assistant Professor, University of Kocaeli, Turkey. Relationship Between Advertising and Cross Cultures.

3.  Uydaci, M., Assistant Professor, Marmara University, Turkey, Odyakmaz, N., Ph.D. Research Assistant, Istanbul University, Turkey & Çaĝlar, Ş., Ph.D. Research Assistant, Istanbul University, Turkey. Negative Aspect of the Affirmed Messages: Advertorial Journalism.

4.  Li, M., M. Phil. Hong Kong Baptist University, Hong Kong. Tread along the Line Between Edgy and Offensive: A Chinese View of Offensive Advertising.

5.  Quintas Froufe, N., Fellowship, University of Vigo, Spain & Quintas Froufe, E., Fellowship, University of Vigo, Spain. Celebrity Endorsement Advertising: A Prevailing Tendency In Fashion Brands.

1.          *Egan, K., Professor, Brigham Young University, USA. Aristotle’s Energeia as a Necessary Attribute for Moral Communication in the New “Flat” World.

2.          *Duncan, R.R., Professor, Henderson State University, USA. Will Eisner’s Development of the Splash Page as a Prime Encapsulation.

3.          Taylor, M., Professor, Henderson State University, USA. Framing the Magazine: You can Judge a Book By its Cover.

4.          Stoddard, D., Associate Professor, Henderson State University, USA. The Frame Changing the Picture: Cross – genre Influence Both on and from Main Title Credit Sequences in Film.

5.          Miller, L., Post-Doc. Fellow, Brunel University, UK. Political Blogging and Regulatory Change: Exploring New Forms of Participation and Identity.

6.          Donders, K., Ph.D. Student, Free University of Brussels, Belgium, Jacobs, A., Ph.D. Student, Free University of Brussels, Belgium & Van Audenhove, L., Ph.D. Student, Free University of Brussels, Belgium. Multi-channel service delivery: Beyond the Traditional Conceptualisation and Implementation of e-Government.

Session XV (Room A)

Chairperson: *Buck, S., Director, School of Communication, University of Houston, USA.

Session XVI (Room B)

Chairperson: *Duncan, R.R., Professor, Henderson State University, USA.

1.       Atabek, N., Professor, Anadolu University, Turkey. The Contributions of  Local Media Into Local Democracy: A Research On Sakarya Newspaper.

2.       Moons, A., Teaching Assistant, Vrije Universiteit, Belgium. “Fashion this is Belgian”. The Representation of Belgian Fashion in the Flemish Fashion Magazines ‘Mode Dit is Belgisch’ and ‘Weekend Knack’ in the Eighties.

3.       Ongoren, H., Researcher, Istanbul University, Turkey & Arik, M.B., Assistant Professor, Selcuk University, Turkey. The Profile of Changing Newspaper Column Writing In The Turkish Press.

4.       Williams-Witherspoon, K., Assistant Professor, Temple University, USA. From “Coons” to “Croons” to Would-be “Bloods and Crips”: Representations and the Social Construction of Black Identity in the U.S. Media.

5.       Dahanukar, R., Entrepreneur & Researcher, Nirmiti (Graphic Design, Co), India. Money Talks: Currency Notes as Communication Media.

1.       Hart, K.P., Associate Professor, Plymouth State University, USA. From “Us” Versus “Them” to “Just Us (Yet Still Them)”: The Revised Representational Significance of KS Lesions in 1990s U.S. Cinema. 

2.        Can, A., Assistant Professor, Selcuk University, Turkey. Short Film Kinds.

3.        Cross, J.M., Senior Lecturer, Trinity and All Saints College, UK. Eroded Meanings: Art Reality and Photographic Images of Torn Posters.

4.        Woldemariam, M., Associate Professor, Plymouth State University, USA. Global Media Representation of AIDS: An African Perspective.

Session XVII (Room A)

Chairperson: Moons, A., Teaching Assistant, Vrije Universiteit, Belgium.

Session XVIII (Room B)

Chairperson: Cross, J.M., Senior Lecturer, Trinity and All Saints College, UK.

1.      Chorba, F., Professor, Washburn University, USA. Conceptual Roots of American Speech and Media Journals Related to Radio Scholarship.

2.     Ataman, O., Assistant Professor, Anadolu University, Turkey. Habits for Listening to Radio: A Case of Anadolu University.

3.     Karuchit, W., Director, Sripatum University, Thailand. Imported Imperialism?: A Content Analysis of Thai Television and a Re-Evaluation of the Media Imperialism Thesis in Thailand.

4.     Ozmen, S., Researcher, Istanbul University, Turkey. The Perception of American Dramas by Turkish Audience.

5.     Sperring, S., Ph.D. Student, Abo Akademi University, Finland & Strandvall, T., Ph.D. Student, Abo Akademi University, Finland. The Experience of Entertainment in an Interactive Television Show.

1.    Hearn, G., Professor, Queensland University of Technology, Australia. The Youth Internet Radio Network: Ethnographic Action Research of an Emerging Media Ecology.

2.    Anton, C., Associate Professor, Grand Valley State University, USA. Orientations, History and Future Directions of Media Ecology.

3.    Cranley, E., Ph.D. Student, Queensland University of Technology, Australia. Creative Integrity and the Art of Advertising.

4.    Kantaria, O., Student, Grigol Robakidze University, Georgia. Mass     Communications – Political Approach.