1st International Conference on

BUSINESS, ECONOMICS, MANAGEMENT AND MARKETING

JUNE 26-29, 2003

Athens, Greece

CONFERENCE PROGRAM

 

Thursday, June 26, 2003

 

08:00-09:00 Registration (DELTA SCHOOL, 1A Rethymnou Street, Basement)

 

09:00-09:30 Welcome and Opening Remarks by

Dr. Gregory T. Papanikos, Director, ATINER.

Dr. Christos Sakellariou, Assistant Professor, Nanyang Technological University, Singapore and General Secretary, ATINER.

Dr. Aggelos Tsaklaganos, Professor, Aristotelian University of Thessaloniki and Head, Research Unit of Business, ATINER.

 

09:30-11:00 SESSION I

Chairperson: Sakellariou, C.N., Assistant Professor, Nanyang Technological University, Singapore and General Secretary, ATINER.

 

Kitchen, P., Professor, Hull University Business School, U.K., Critical Times: An Integrated Marketing Communication Approach.

Bruno, G., Professor, University of Rijeka, Croatia. Marketers and Marketing Strategy Implementation: New Organizational Culture for Transformation Process.

Gnanadev, A., Medical Director and Chairman Department of Surgery Arrowhead Regional Medical Center, USA & Razzouk, R. Y., Professor, California State University, San Bernardino, USA. Implementing a Gang Tattoo Removal Program : A Marketing Perspective.

Malama, E-L., PhD Student, University of Macedonia, Greece, Vlachopoulou, M., Accociate Professor University of Macedonia, Greece, Manthou, V., Associate Professor, University of Macedonia, Greece. Challenges and Limitations in Viral Marketing Strategy.

 

11:00-12:30 SESSION II

Chairperson: Kitchen, P., Professor, Hull University Business School, U.K.

Borgne-Lavinière, M., Professor, ESCEM School of Business and Management, France & Loussaïef, L., Professor, ESCEM School of Business and Management. Humor in Television Advertising: Specks Framework Applied to the French Market.

Gulawani, M., Professor, AUDENCIA School of Management Nantes, France. Non- Interruptive Advertising: The Future for the Television Entertainment Industry.

Veloutsou, C., Lecturer, University of Glaskow, U.K., Daskou, S., Lecturer, University of Glaskow, U.K. & Kennedy, H., Student, University of Glaskow, U.K. Ethics and Advertising: How Unethical the Use of Guilt, Sex Appeal and Women in Stereotyping Roles is Really Perceived by Young Scots?

Doster, L., Senior Lecturer, Coventry University, U.K. & Dunn, C., Senior Lecturer, Coventry University, U.K. Store Design and its Effect on Customer Profile, Behaviour, Duration of Visit and Turnover- A study of UK Licenced Betting Offices.


 

12:30-14:00 SESSION III

Chairperson: Veloutsou, C., Lecturer, University of Glaskow, U.K.

 

Schwarz, M., Assistant Professor, Harvard University, USA. Investment Tournaments: Should a Rational Agent Put All His Eggs in One Basket?

Nunlee, M., Assistant Professor, Syracuse University, USA. Suppliers Reputation for Quality Influences on Prices.

Korkofingas, C., Lecturer, University of Technology and Macquarie University, Australia. Making Customer Satisfaction Measurement Relevant.

Karjaluoto, H., Professor, University of Oulu, Finland, Karvonen, J., Researcher, University of Oulu, Finland, Pakola, J., Assistant, University of Oulu, Finland, Pietilä, M., Researcher, University of Oulu, Finland, Salo, J., Researcher, University of Oulu, Finland, Svento, R., Professor, University of Oulu, Finland. Exploring Consumer Motives in Mobile Phone Industry: An Investigation of Finnish Mobile Phone Users.

 

 

14:00-16:00 LUNCH (Tavern GREEN PARK, 22 Mavrommateon Street, Pedion Areos)

 

16:00 17:30 SESSION IV

Chairperson: Nunlee, M., Assistant Professor, Syracuse University, USA.

 

Brassier, P., Professor, Groupe ESC Clemont-Graduate School of Management, France & Rodrigues, C., Doctoral Student, University of Auvegne, France. Time Management, Activity Selection and Sales Performance: A New Way to Reposition the Roles Between Management and Salespeople.

Lodato, M. W., Executive in Residence, California Lutheran University & President MWL & Company, USA. Sales Management Processes and Sales Process Management. (Thursday 26th of June, afternoon)

Flicker, M. H., Associate Professor, Fordham University, USA & Gardner, M.P., Associate Professor, University of Delaware, USA. Whos afraid of the Big Bad Wolf? A Segmentation Scheme for Shopping Behavioural Change in the Face of Danger.

Mittal, B., Professor, Northern Kentucky University, USA. Opinion Leaders and Influential-Monomorphous or Polymorphous? Some Research Questions.

 

17:30 19:00 SESSION V

Chairperson: Flicker, M. H., Associate Professor, Fordham University, USA.

 

Belaounia, S., Associate Professor, Rouen School of Management, France. The Link between Diversification and Performance Revisited from a Measure of the Strategy Based on the Organizational Structure.

Le, P. T., Professor, Grenoble Ecole de Management, France. Towards a Dynamic Model of Strategic Vision Organizational Action Alignment.

Moussetis, R., Assistant Professor, North Central College, USA, AbuRahma, A., Assistant Dean and Professor, Alliant International University, USA, & Nakos, G., Associate Professor, Clayton State University, USA. Transnational Societal Strategy: An Exploratory Model for the Societal Environment of International Management

Holm, O., Associate Professor, Stockholm University, Sweden. A Study of Business Pathology.

 

 

22:00 DINNER (Tavern ROZALIA, 58, Valtetsiou Street, Exarchia Square)


Friday, June 27, 2003

 

08:30-10:00 SESSION VI

Chairperson: Phukan, S., Professor, Bemidji State University, USA.

 

de Boer, T. W., Associate Professor, University of Groningen, The Netherlands. Evolutionary Organizations and Information Systems.

Chandra, A., Professor, Indiana State University, USA. Information Technology Industry in India and its Global Competitiveness: Problems and Prospects.

Ronaghi, F., Research Assistant, University of Vienna, Austria. IT-based Strategic Management.

Sakellariou, C.N., Assistant Professor, Nanyang Technological University, Singapore & Patrinos, H.A., Researcher, The World Bank, Washington DC, USA. Technology, Computers and Wages: Evidence from a Developing Economy.

Szecsi, K.J., PhD Candidate and Guest Lecturer, Stockholm University, Sweden. Bridging Organizational Barriers for Co-creation: Knowledge-Based Service Management at the Boundary of the Firm.

 

10:00-11:30 SESSION VII

Chairperson: de Boer, T. W., Associate Professor, University of Groningen, The Netherlands.

Bardak, I., Nortel Network NETAS, Turkey & Cengiz, E., Assistant Professor, Istanbul University, Turkey. The Success of the Mobile Internet Content Providers in Japan. What Can Turkey Learn From The Japanese Experience?

Blecker, T. Professor, University of Klagenfurt, Austria & Graf, G. Research Assistant, University of Klagenfurt, Austria. Internet Based Production Concepts Implications for Business Management.

Dacko, S., Lecturer, Warwick Business School, U.K. Doing Business on E-Time.

Phukan, S., Professor, Bemidji State University, USA. E-Commerce and Privacy: Issues and Concerns.

 

11:30-13:00 SESSION VIII

Chairperson: Dacko, S., Lecturer, Warwick Business School, U.K.

 

1. Cour, A., Assistant Professor, Copenhagen Business School, Denmark. Steering in Non-Profit Organizations.

2. King, N., Professor, University of Windsor, Canada, McMahon, S., Professor, University of Windsor, Canada, Lan, G., Professor, University of Windsor, Canada & Rieger, F., Professor, University of Windsor, Canada. Canada Dimensions of the Governance Experience: A Survey of Not-For-Profit (NFP) Board Members in a Mid-Sized Canadian City.

3. Põder, K., Chair, Estonian Business School. Estonia. Good Management and Rent Seeking: Measuring Social Cost of Imperfect Competition and Rent Seeking in Estonia.

4. Pierrakis, Y., Research Associate, Cardiff Business School, U.K.Triple Bottom Line and the Corporate Performance Indexes. (June 26th and June 27th).

Radin S. President, Callfree Telecom Communications, Corp. Proposal for a Consumer Attitude Toward Behavioral Study on the Relationship Between an Internet Selling Matrix and Marketing Success via the Internet.

 

13 :00-14 :30 SESSION IX

Chairperson: Cour, A., Assistant Professor, Copenhagen Business School, Denmark

Bravo, P., Professor, University of Ottawa, Canada & Pedwell, K., Professor, University of Ottawa, Canada. Corporate Social and Environmental Reporting: A Comparative Analysis of Developed and Developing Countries.

Hetzner, C., Associate Dean, Boston College, U.S.A. Corporate Moral Responsibility: Structural and Normative Conditions.

Ramus, C.A., Assistant Professor, University of California, Santa Barbara, USA, Montgomery, D., Sebastian S. Kresge Professor of Marketing Strategy, Stanford University, Stanford, USA. Corporate Social Responsibility Reputation Effects on MBA Job Choice.

Lau, C. T., Professor, California State University, Los Angeles, USA & Haight, T., Professor, California State University, Los Angeles, USA. Corporate Governance.

Zenou, E., Professor, Audencia Nantes. Ecole de Management, France. Corporate Governance and CEO Value : Proposal of Theoritical Guidelines

 

14:30-16:30 LUNCH (Tavern GREEN PARK, 22 Mavrommateon Street, Pedion Areos)

 

16:30 18:00 SESSION X

Chairperson: Hetzner, C., Associate Dean, Boston College, U.S.A.

 

1. Djavanshir, R., Professor, Johns Hopkins University & Khorramshahgol, R., American University KOGOD School of Business, USA. The Implications of Chaos Theory in Strategic Planning in Global Environment.

Patton, C., Professor Emeritus, University of the Nations, USA & Patton, P., University of the Nations, USA. Multinational Corporation Exports from Australia:Why Is It the Area's Leading Source for 7 Large MNCs?

Salavrakos, I., Lecturer, London Metropolitan University, U.K. & Petrochilos, G., Visiting Lecturer, The University of Birmingham, U.K. The Stability of International Joint Ventures: Evidence from Greek Joint Ventures in Eastern Europe.

4. Young, A., Professor, Syracuse University, USA, Broussard, J., Professor, Rutgers University, USA & Koveos, P., Professor, Syracuse University, USA. The Index of Economic Freedom and Economic Growth in Central and Eastern Europe. (26th or the 27th of June)

 

18:00 19:30 SESSION XI

Chairperson: Patton, C., Professor Emeritus, University of the Nations, USA.

 

1. Hansen, T., Associate Professor, Copenhagen Business School, Denmark. Value- driven Planned Behaviour: A Model for Predicting Consumer
Online Grocery Buying Intention

2. Hansen, T., Associate Professor, Copenhagen Business School, Denmark & Sestoft, C., Doctoral Candidate, Copenhagen Business School, Denmark. Predicting Consumer Online Buying Intention: A Conceptual Model Tested on Five Product Categories.

3. Niemelä, T., Senior Assistant, University of Jyväskylä, Finland. Inter-Firm Co-operation Capability in the Context of Networking Family Firms: The Role of Power.

4. Nicolaou, A.I., Associate Professor, Bowling Green State University, USA. Quality of Post-Implementation Review for Enterprise Resource Planning Systems. (27th of June).

 

19:30-20:30 GENERAL ASSEMBLY OF ATINER Members only

21:30: DINNER-GREEK NIGHT (STAMATOPOULOS, 26 Lissiou Street, PLAKA,)

 

 

Saturday, June 28, 2003

The following sessions will take place at DELTA SCHOOL, 3 Rethymnou Street, 2nd Floor.

 

08:30-10:00 SESSION XIIa

Chairperson: Mourgos, S., Emeritus Professor, University of New York, U.S.A.

 

1. Lustsik, O., Ph.D Candidate, University of Tartu, Estonia & Sorg, M., Professor, University of Tartu, Estonia. Reasons for E-banking Development: Estonian Case

Nicolaidis, C., Senior Lecturer, University of Macedonia, Greece, & Michalopoulos, G., Lecturer, University of Macedonia, Greece. The Greek banking firms: Strategic positioning and profitability.

Pasiouras, F., Coventry University, UK., Doumpos, M., Technical University of Crete, Greece, Kosmidou, K., Technical University of Crete, Greece, & Zopounidis, C., Technical University of Crete, Greece. Foreign Versus Domestic Banks Performance in the UK: A Multicriteria Approach.

Saksonova, S., Professor, University of Latvia, Latvia. The Problems of Bank Asset Structure Optimization under the Circumstances of Globalization.

 

08:30-10:00 SESSION XIIb

Chairperson: Floros, C., Professor, University of Portsmouth, U.K

 

Kappas, I., Ph.D Candidate, University of Brighton, U.K. A Crisis Management Comparison Approach among Organisations Affected by Disasters in the United Kingdom and Greece.

Melewar, T.C., Warwick Business School, U.K. & Patterson, D., Warwick Business School, U.K. Towards a Better Understanding of Corporate Identity: an Exploratory Study.

Roche, L., Professor, Grenoble Ecole de Management, France. The  Oral  Manager.

Williams, M., Professor, Harrow Business School, U.K. Agency Issues in Business Economics.

 

10:00-11:30 SESSION XIIIa

Chairperson: Melewar, T.C., Warwick Business School, U.K.

 

1. Floros, C., Professor, University of Portsmouth, U.K. The Effect of Futures Trading on Stock Market Volatility: Evidence from Greece.

Laopodis, N., Associate Professor, Fairfield University, U.S.A. International Portfolio Diversification: Evidence from the US and European Equity Markets.

Mavrokefalos, F., Ph.D. Candidate, Queen Mary University of London, U.K. Equity Premium in Greece.

Wang, Z., Professor, Montclair State University, USA & Chen Q., Professor, Montclair State University, USA & Lee Z., Professor, Montclair State University, USA. Data Mining in the Finance and Banking Industry.

 

 10:00-11:30 SESSION XIIIb

Chairperson: Nicolaidis, C., Senior Lecturer, University of Macedonia, Greece,

 

1. Dentiste-Mueller, R. Associate Dean, University and College of Charleston, USA, Broderick, A.J., Professor, Aston University, U.K. & Mueller, J.D., Professor, University and College of Charleston, USA. National Identity in an Era of Globalization: Implications for International Business. (27 or 28 June)

Hadjidakis, S., Professor, Intercollege School of Business, Cyprus. Travel Executives Perceptions on the Impact of Globalization on contemporary Business. (28th of June).

Leitana, L., Lecturer, The University of Latvia, Latvia. Power Industry in Latvia in the Context of Globalization and Urbanization.

Rupeika-Apoga, R., Professor, University of Latvia, Latvia. Making the Most of Globalization.

 

11:30-13:00 SESSION XIVa

Chairperson: Dentiste-Mueller, R. Associate Dean, University and College of Charleston, USA

1. Dimou, I., Ph.D. Candidate, University of Surrey, U.K. Expansion Strategy of International Hotel Firms: An Empirical Examination

2. Durbarry, R., Lecturer, Nottingham University Business School, U.K. UKs Tourism Demand in the Mediterranean Countries.

3. Gooroochurn, N., University of Nottingham, UK & Sugiyarto, G., University of Nottingham, UK. Competitiveness Indices in the Travel and Tourism Industry.

Giovanis, A. N., Professor, Technical University of Crete, Greece & Kostakis, H., Professor, Technological Institute of Piraeus, Greece & Kostakis, C., Professor, Technological Institute of Piraeus, Greece. The Effects of Service Quality, Perceived Value and Customer Satisfaction on Post-Purchase Behavior of Business Customers: An Empirical Study of the Business Air Travel Industry.

 

11:30-13:00 SESSION XIVb

Chairperson: Wang, Z., Professor, Montclair State University, USA

Chan, A., Professor, Ryerson University, Canada. National Cultures and Accounting Standards.

Kubatova, K., Professor, University of Economics Prague, Czech Republic. Corporation Income Tax in the European Union Countries and its Perspectives in the Global World.

Lachova, L., Professor, University of Economics Prague, Czech Republic. Application of the Equity Principle in Personal Income Taxation and its Impact on the Price of the Labor in the Czech Republic Compared with the E.U. Countries.

Vancurova, A., Professor, University of Economics Prague, Czech Republic. Progressivity of Personal Income Tax Case Study of Czech Republic.

 

13:00-14:30 SESSION XVa

Chairperson: Durbarry, R., Lecturer, Nottingham University Business School, U.K.

 

1. Kleijn, E.A.H., Professor, Free University, The Netherlands. Performance Measures for Small Service Firms.

Ogrady, B., Lecturer, Curtin University of Technology, Australia. The Signalling Content of Market Announcements: A Study in Equity Market Efficiency.

Scherbina, A., Assistant Professor, Harvard Business School, USA. Why Investors May Underweight Bad News.(28TH OF JUNE)

Karlsson, A., Professor, Stockholm University, Sweden. Investment Decisions and Risk Preferences among Non-Professional Investors.

 

13:00-14:30 SESSION XVb

Chairperson: Hadjidakis, S., Professor, Intercollege School of Business, Cyprus.

 

Apostolakis, A., Professor, University of Portsmouth, U.K. & Jaffry, S., Professor, University of Portsmouth, U.K. Heterogeneous Preferences for Greek Heritage Attractions. (June 27th and June 28th)

 Foster, M.J., Associate Dean, Faculty of Business, Kingston University, U.K. Culture: A Source of Difficulty or a Launch pad of Understanding.

 Stevenson, R.L., Lecturer, The Robert Gordon University, U.K. Brand Development for the Olympic Games: Gold, Silver or Bronze? (June 28th)

 

14:30-16:30 LUNCH (Tavern GREEN PARK, 22 Mavrommateon Street, Pedion Areos)

 

16:30 18:00 SESSION XVIa

Chairperson: Foster, M.J., Associate Dean, Faculty of Business, Kingston University, U.K

 

1. Conklin, D., Professor, University of Western Ontario, Canada. Outsourcing the HR Department: Decision Determinants, Contracts Strategies and Governance Structures.

Ho, L. DBA Candidate, International Graduate School of Management, University of South Australia, Australia. The China Human Resources Challenge: An investigation of the Motivation of Technical Employees of Chinas Telecom Operators. (June 28)

Hojjat, M., Professor, Neumann College, USA. A Multi-discipline Case Study in Human Resources Management & Finance: Analysis of the Total Cost of Attrition.

Mackavey, M., Professor, School of Management at Lesley University, USA. The Changing Workplace: Trends and Challenges for Managing Work in the 21st Century.

 

16:30 18:00 SESSION XVIb

Chairperson: Karlsson, A., Professor, Stockholm University, Sweden.

 

1. Bule, L., Lecturer, University of Latvia, Latvia. The System of Provision of Pensions in Latvia and the Problems of it.

Tixier, M., Professor, Essec, France. Companies and Public Opinion: Diverging Interests?

Torkko, M., University of Oulu, Finland & Lehtinen, U., University of Oulu, Finland. Portfolio Farmers Opinion about the Finnish Consultancy System.

Hojjat, T., Professor, DeSales University. USA. Money and Economic Activity in Developing Countries: A Case Study of Five Middle Eastern Countries.

 

18:00 19:30 SESSION XVIIa

Chairperson: Hojjat, T., Professor, DeSales University, USA.

 

Makinen, H., Professor, Turku School of Economics and Business Administration, Finland. Recruiting Pharmaceutical Sales Reps: A Content Analysis of Job Ads.

Panigyrakis G., Professor, Athens University of Economics and Business, Greece, Polychroniou P., PhD Candidate, Athens University of Economics and Business, Greece. Effective Conflict Management and Organizational Effectiveness: A Theoretical Approach.

Coakley, J., Professor, University of Essex, U.K. & Iliopoulou, S., Ph.D. Candidate, University of Essex, U.K. The Effectiveness of Equity-Based Compensation in the UK: Evidence from New and Old Economy Firms.

 

18:00 19:30 SESSION XVIIb

Chairperson: Tixier, M., Professor, Essec, France.

 

 Arzova, S., Professor, Marmara University, Turkey & Uydaci, M., Professor, Marmara University, Turkey. The Supply Chain Management of a Turkish Retailing Giant from the Standpoint of Cost Lowering and Productivity Increasing.

Uusipaavalniemi, Assistant Professor, University of Oulu, Finland. How does the Increased Uncertainty Affect Supply Chains? Reflections from the Finnish High Tech Industry.

Yatsenko, Y., Professor, Houston Baptist University, USA. Rational Management of Productive Capital under Technological Change.

Shackleton K., Professor, University of Glasgow, U.K. & Manochin M., Professor, University of Glasgow, U.K. The Manufacture of Trust: Resource Allocation in a British University

 

21:30: DINNER (Tavern AMA LACHEI, 69 Kallidromiou Street)